Brandwave

Service desk software:Which brands are most popular in search?

In August 2026, ServiceNow was the most searched among service desk software worldwide, with an estimated 450K branded searches and 77.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ServiceNow77.4%
  2. ManageEngine8.5%
  3. Freshservice5.8%
  4. Jira Service Management5.7%
  5. BMC Helix2.5%

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Share of SearchLeaderboard

Compare the systems IT teams run requests through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among service desk software worldwide, by month

Share of Search by month for ServiceNow, ManageEngine, Freshservice, Jira Service Management, BMC Helix. The figures are in the table below the chart.

View monthly share of search table
MonthServiceNowManageEngineFreshserviceJira Service ManagementBMC Helix
Oct 202574.3%10%6.8%6.9%2%
Nov 202572.9%9.8%6.7%8.2%2.4%
Dec 202574.3%10%6.8%6.9%2%
Jan 202675.8%8.3%6.9%7%2%
Feb 202676.7%8.4%5.7%7.1%2.1%
Mar 202674.3%10%6.8%6.9%2%
Apr 202679.4%7.1%5.9%5.8%1.7%
May 202679.4%7.1%5.9%5.8%1.7%
Jun 202679.1%7.1%5.9%5.8%2.1%
Jul 202676.7%8.4%5.7%6.6%2.5%
Aug 202677.4%8.5%5.8%5.7%2.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.ServiceNow

    77.4%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.ManageEngine

    8.5%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Freshservice

    5.8%

    Moved from 4th to 3rd. 33.5K estimated branded searches, -0.27% vs prior month. Share 0 points.

  4. 4.Jira Service Management

    5.7%

    Moved from 3rd to 4th. 33.3K estimated branded searches, -14.3% vs prior month. Share -0.9 points.

  5. 5.BMC Helix

    2.5%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among service desk software worldwide?

In August 2026, ServiceNow was the most searched among service desk software worldwide, with an estimated 450K branded searches and 77.4% estimated Share of Search within this set. ManageEngine is in 2nd place, 68.9 percentage points behind at 8.5% Share of Search.

Global service desk software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ServiceNow74.3% → 77.4%79.4%May 202672.9%Nov 20251st
ManageEngine10% → 8.5%10%Dec 20257.1%Jun 20262nd
Freshservice6.8% → 5.8%6.9%Jan 20265.7%Jul 20264th → 3rd
Jira Service Management6.9% → 5.7%8.2%Nov 20255.7%Aug 20263rd → 4th
BMC Helix2% → 2.5%2.5%Aug 20261.7%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among service desk software worldwide increased from 74.3% to 77.4%.
  • Across the 11 months ending August 2026, ManageEngine’s estimated Share of Search among service desk software worldwide decreased from 10% to 8.5%.
  • Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among service desk software worldwide decreased from 6.8% to 5.8%.
  • Across the 11 months ending August 2026, Jira Service Management’s estimated Share of Search among service desk software worldwide decreased from 6.9% to 5.7%.
  • Across the 11 months ending August 2026, BMC Helix’s estimated Share of Search among service desk software worldwide increased from 2% to 2.5%.
  • Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among service desk software worldwide peaked at 79.4% in May 2026 and was lowest at 72.9% in November 2025.
  • Across the 11 months ending August 2026, ManageEngine’s estimated Share of Search among service desk software worldwide peaked at 10% in December 2025 and was lowest at 7.1% in June 2026.
  • Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among service desk software worldwide peaked at 6.9% in January 2026 and was lowest at 5.7% in July 2026.
  • Across the 11 months ending August 2026, Jira Service Management’s estimated Share of Search among service desk software worldwide peaked at 8.2% in November 2025 and was lowest at 5.7% in August 2026.
  • Across the 11 months ending August 2026, Freshservice rose from 4th to 3rd among service desk software worldwide.
  • Across the 11 months ending August 2026, Jira Service Management fell from 3rd to 4th among service desk software worldwide.

How did search popularity change for service desk software worldwide in August 2026?

  1. In August 2026, ServiceNow gained estimated Share of Search among service desk software worldwide, from 76.7% to 77.4%.

  2. In August 2026, Jira Service Management lost estimated Share of Search among service desk software worldwide, from 6.6% to 5.7%.

  3. BMC Helix’s estimated Share of Search among service desk software worldwide has gained ground for 3 months in a row, from 1.7% to 2.5% in August 2026.

  4. In August 2026, Freshservice rose from 4th to 3rd among service desk software worldwide.

  5. Estimated monthly branded searches for ManageEngine worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

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