Brandwave

How popular isServiceNow in search?

In August 2026, there were an estimated 450K branded searches for ServiceNow worldwide which held steady over the last 11 months. ServiceNow holds 77.4% estimated Share of Search among service desk software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ServiceNow77.4%
  2. ManageEngine8.5%
  3. Freshservice5.8%
  4. Jira Service Management5.7%
  5. BMC Helix2.5%
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Which service desk software compete with ServiceNow?

ServiceNow against service desk software worldwide, by month

Share of Search by month for ServiceNow, ManageEngine, Freshservice, Jira Service Management, BMC Helix. The figures are in the table below the chart.

View monthly share of search table
MonthServiceNowManageEngineFreshserviceJira Service ManagementBMC Helix
Oct 202574.3%10%6.8%6.9%2%
Nov 202572.9%9.8%6.7%8.2%2.4%
Dec 202574.3%10%6.8%6.9%2%
Jan 202675.8%8.3%6.9%7%2%
Feb 202676.7%8.4%5.7%7.1%2.1%
Mar 202674.3%10%6.8%6.9%2%
Apr 202679.4%7.1%5.9%5.8%1.7%
May 202679.4%7.1%5.9%5.8%1.7%
Jun 202679.1%7.1%5.9%5.8%2.1%
Jul 202676.7%8.4%5.7%6.6%2.5%
Aug 202677.4%8.5%5.8%5.7%2.5%
Sep 2026—————

  1. 1.ServiceNow

    77.4%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.ManageEngine

    8.5%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Freshservice

    5.8%

    Moved from 4th to 3rd. 33.5K estimated branded searches, -0.27% vs prior month. Share 0 points.

  4. 4.Jira Service Management

    5.7%

    Moved from 3rd to 4th. 33.3K estimated branded searches, -14.3% vs prior month. Share -0.9 points.

  5. 5.BMC Helix

    2.5%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between ServiceNow and its closest rivals

How has branded search demand for ServiceNow changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ServiceNow worldwide held steady at 450K.
  • Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among service desk software worldwide increased from 74.3% to 77.4%.
  • Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among service desk software worldwide peaked at 79.4% in May 2026 and was lowest at 72.9% in November 2025.

How did search popularity change for service desk software worldwide in August 2026?

  1. In August 2026, ServiceNow gained estimated Share of Search among service desk software worldwide, from 76.7% to 77.4%.

  2. In August 2026, Jira Service Management lost estimated Share of Search among service desk software worldwide, from 6.6% to 5.7%.

  3. BMC Helix’s estimated Share of Search among service desk software worldwide has gained ground for 3 months in a row, from 1.7% to 2.5% in August 2026.

  4. In August 2026, Freshservice rose from 4th to 3rd among service desk software worldwide.

  5. Estimated monthly branded searches for ManageEngine worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

Where does ServiceNow compete?

ServiceNow is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Self service portals2nd of 513.3%Show ranking
It service management software1st of 652.6%Show ranking
Service desk software1st of 577.4%Shown above
It asset management software1st of 585.1%Show ranking
Cmdb platforms1st of 593.2%Show ranking

How is ServiceNow measured?

Brandwave collects information about searches that people make online using ServiceNow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • servicenow

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How the Brand Demand Index is measured

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