Brandwave

How popular isServiceNow in search?

In August 2026, there were an estimated 450K branded searches for ServiceNow worldwide which held steady over the last 11 months. ServiceNow holds 85.1% estimated Share of Search among it asset management software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ServiceNow85.1%
  2. ManageEngine9.4%
  3. Lansweeper4.2%
  4. Asset Panda1.3%
  5. InvGate<0.01%
ServiceNow website (opens in a new tab)

Follow ServiceNow and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which it asset management software compete with ServiceNow?

ServiceNow against it asset management software worldwide, by month

Share of Search by month for ServiceNow, ManageEngine, Lansweeper. The figures are in the table below the chart.

View monthly share of search table
MonthServiceNowManageEngineLansweeperAsset PandaInvGate
Oct 202581.3%10.9%6%1.8%<0.01%
Nov 202581.2%10.9%6%1.8%0.01%
Dec 202582.1%11%5%1.8%<0.01%
Jan 202683.8%9.2%5.1%1.9%<0.01%
Feb 202683.8%9.2%5.1%1.9%<0.01%
Mar 202682.1%11%5%1.8%<0.01%
Apr 202686.6%7.8%4.3%1.3%<0.01%
May 202687.3%7.9%3.5%1.3%<0.01%
Jun 202687.3%7.9%3.5%1.3%<0.01%
Jul 202684.4%9.3%5.1%1.3%<0.01%
Aug 202685.1%9.4%4.2%1.3%<0.01%
Sep 2026—————

  1. 1.ServiceNow

    85.1%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.ManageEngine

    9.4%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Lansweeper

    4.2%

    Held 3rd. 22.3K estimated branded searches, -18.1% vs prior month. Share -0.9 points.

  4. 4.Asset Panda

    1.3%

    Held 4th. 6.7K estimated branded searches, -0.15% vs prior month. Share 0 points.

  5. 5.InvGate

    <0.01%

    Held 5th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between ServiceNow and its closest rivals

How has branded search demand for ServiceNow changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ServiceNow worldwide held steady at 450K.
  • Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among it asset management software worldwide increased from 81.3% to 85.1%.
  • Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among it asset management software worldwide peaked at 87.3% in June 2026 and was lowest at 81.2% in November 2025.

How did search popularity change for it asset management software worldwide in August 2026?

  1. In August 2026, ServiceNow gained estimated Share of Search among it asset management software worldwide, from 84.4% to 85.1%.

  2. In August 2026, Lansweeper lost estimated Share of Search among it asset management software worldwide, from 5.1% to 4.2%.

  3. ManageEngine’s estimated Share of Search among it asset management software worldwide has gained ground for 3 months in a row, from 7.9% to 9.4% in August 2026.

  4. Estimated monthly branded searches for Asset Panda worldwide fell 33% over 11 measured months, from 10K to 6.7K in August 2026.

  5. Estimated monthly branded searches for InvGate worldwide fell 20% over 11 measured months, from 50 to 40 in August 2026.

Where does ServiceNow compete?

ServiceNow is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Self service portals2nd of 513.3%Show ranking
It service management software1st of 652.6%Show ranking
Service desk software1st of 577.4%Show ranking
It asset management software1st of 585.1%Shown above
Cmdb platforms1st of 593.2%Show ranking

How is ServiceNow measured?

Brandwave collects information about searches that people make online using ServiceNow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • servicenow

Do you work for ServiceNow? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is ServiceNow your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free