Brandwave

It service management software:Which brands are most popular in search?

In August 2026, ServiceNow was the most searched among it service management software worldwide, with an estimated 450K branded searches and 52.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ServiceNow52.6%
  2. Zendesk29.1%
  3. ManageEngine5.8%
  4. SolarWinds4.7%
  5. Freshservice3.9%
  6. Jira Service Management3.9%

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Share of SearchLeaderboard

Compare the it service management software developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among it service management software worldwide, by month

Share of Search by month for ServiceNow, Zendesk, ManageEngine, SolarWinds, Freshservice, Jira Service Management. The figures are in the table below the chart.

View monthly share of search table
MonthServiceNowZendeskManageEngineSolarWindsFreshserviceJira Service Management
Oct 202543.8%36.3%5.9%5.9%4%4%
Nov 202543.4%36.1%5.8%5.8%4%4.9%
Dec 202544.3%36.7%6%4.9%4%4.1%
Jan 202644.8%37.1%4.9%4.9%4.1%4.1%
Feb 202648.3%33%5.3%5.3%3.6%4.4%
Mar 202644.3%36.8%6%4.9%4%4.1%
Apr 202656.1%25.6%5%5%4.2%4.1%
May 202653.6%29.8%4.8%3.9%4%3.9%
Jun 202653.6%29.7%4.8%3.9%4%3.9%
Jul 202652.2%28.9%5.7%4.7%3.9%4.5%
Aug 202652.6%29.1%5.8%4.7%3.9%3.9%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.ServiceNow

    52.6%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Zendesk

    29.1%

    Held 2nd. 249K estimated branded searches, -0.04% vs prior month. Share +0.2 points.

  3. 3.ManageEngine

    5.8%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.SolarWinds

    4.7%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Freshservice

    3.9%

    Moved from 6th to 5th. 33.5K estimated branded searches, -0.27% vs prior month. Share 0 points.

  6. 6.Jira Service Management

    3.9%

    Moved from 5th to 6th. 33.3K estimated branded searches, -14.3% vs prior month. Share -0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among it service management software worldwide?

In August 2026, ServiceNow was the most searched among it service management software worldwide, with an estimated 450K branded searches and 52.6% estimated Share of Search within this set. Zendesk is in 2nd place, 23.4 percentage points behind at 29.1% Share of Search.

Global it service management software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ServiceNow43.8% → 52.6%56.1%Apr 202643.4%Nov 20251st
Zendesk36.3% → 29.1%37.1%Jan 202625.6%Apr 20262nd
ManageEngine5.9% → 5.8%6%Dec 20254.8%May 20263rd
SolarWinds5.9% → 4.7%5.9%Oct 20253.9%May 20264th
Freshservice4% → 3.9%4.2%Apr 20263.6%Feb 20266th → 5th
Jira Service Management4% → 3.9%4.9%Nov 20253.9%Aug 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among it service management software worldwide increased from 43.8% to 52.6%.
  • Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among it service management software worldwide decreased from 36.3% to 29.1%.
  • Across the 11 months ending August 2026, SolarWinds’ estimated Share of Search among it service management software worldwide decreased from 5.9% to 4.7%.
  • Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among it service management software worldwide peaked at 56.1% in April 2026 and was lowest at 43.4% in November 2025.
  • Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among it service management software worldwide peaked at 37.1% in January 2026 and was lowest at 25.6% in April 2026.
  • Across the 11 months ending August 2026, ManageEngine’s estimated Share of Search among it service management software worldwide peaked at 6% in December 2025 and was lowest at 4.8% in May 2026.
  • Across the 11 months ending August 2026, SolarWinds’ estimated Share of Search among it service management software worldwide peaked at 5.9% in October 2025 and was lowest at 3.9% in May 2026.
  • Across the 11 months ending August 2026, Freshservice rose from 6th to 5th among it service management software worldwide.
  • Across the 11 months ending August 2026, Jira Service Management fell from 5th to 6th among it service management software worldwide.
  • Across the 11 months ending August 2026, ManageEngine held steady: its estimated Share of Search among it service management software worldwide moved less than 0.5 percentage points.

How did search popularity change for it service management software worldwide in August 2026?

  1. In August 2026, Jira Service Management lost estimated Share of Search among it service management software worldwide, from 4.5% to 3.9%.

  2. ManageEngine’s estimated Share of Search among it service management software worldwide has gained ground for 3 months in a row, from 4.8% to 5.8% in August 2026.

  3. SolarWinds’ estimated Share of Search among it service management software worldwide has gained ground for 3 months in a row, from 3.9% to 4.7% in August 2026.

  4. In August 2026, Freshservice rose from 6th to 5th among it service management software worldwide.

  5. Estimated monthly branded searches for Zendesk worldwide fell 33.2% over 11 measured months, from 373K to 249K in August 2026.

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