Freshservice vs ServiceNow:Which is more popular by branded search?
In August 2026, ServiceNow had more branded searches than Freshservice among service desk software worldwide. ServiceNow was estimated to have 450K branded searches compared to Freshservice’s 33.5K, and held a 77.4% Share of Search versus Freshservice’s 5.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Freshservice or ServiceNow?
Compare the systems IT teams run requests through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ServiceNow, Freshservice. The figures are in the table below the chart.
View monthly share of search table
| Month | ServiceNow | ManageEngine | Freshservice | Jira Service Management | BMC Helix |
|---|---|---|---|---|---|
| Oct 2025 | 74.3% | 10% | 6.8% | 6.9% | 2% |
| Nov 2025 | 72.9% | 9.8% | 6.7% | 8.2% | 2.4% |
| Dec 2025 | 74.3% | 10% | 6.8% | 6.9% | 2% |
| Jan 2026 | 75.8% | 8.3% | 6.9% | 7% | 2% |
| Feb 2026 | 76.7% | 8.4% | 5.7% | 7.1% | 2.1% |
| Mar 2026 | 74.3% | 10% | 6.8% | 6.9% | 2% |
| Apr 2026 | 79.4% | 7.1% | 5.9% | 5.8% | 1.7% |
| May 2026 | 79.4% | 7.1% | 5.9% | 5.8% | 1.7% |
| Jun 2026 | 79.1% | 7.1% | 5.9% | 5.8% | 2.1% |
| Jul 2026 | 76.7% | 8.4% | 5.7% | 6.6% | 2.5% |
| Aug 2026 | 77.4% | 8.5% | 5.8% | 5.7% | 2.5% |
| Sep 2026 | — | — | — | — | — |
How has the Freshservice and ServiceNow comparison changed over the last 12 months?
3 findings
- ServiceNow was ahead of Freshservice in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among service desk software worldwide moved from 6.8% to 5.8%, and its estimated monthly branded searches moved from 41.1K to 33.5K.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among service desk software worldwide moved from 74.3% to 77.4%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for service desk software worldwide in August 2026?
2 changes
In August 2026, ServiceNow gained estimated Share of Search among service desk software worldwide, from 76.7% to 77.4%.
In August 2026, Freshservice rose from 4th to 3rd among service desk software worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Freshservice’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freshservice
4 branded search terms
- freshservice
- freshservice app
- freshservice it service management
- freshservice software
ServiceNow
1 branded search term
- servicenow
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.