How popular isFreshservice in search?
In August 2026, there were an estimated 33.5K branded searches for Freshservice worldwide which is down 18.6% over the last 11 months. Freshservice holds 5.8% estimated Share of Search among service desk software worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
ServiceNow77.4%
ManageEngine8.5%
Freshservice5.8%
Jira Service Management5.7%
BMC Helix2.5%
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Which service desk software compete with Freshservice?
Share of Search by month for ServiceNow, ManageEngine, Freshservice, Jira Service Management, BMC Helix. The figures are in the table below the chart.
View monthly share of search table
| Month | ServiceNow | ManageEngine | Freshservice | Jira Service Management | BMC Helix |
|---|---|---|---|---|---|
| Oct 2025 | 74.3% | 10% | 6.8% | 6.9% | 2% |
| Nov 2025 | 72.9% | 9.8% | 6.7% | 8.2% | 2.4% |
| Dec 2025 | 74.3% | 10% | 6.8% | 6.9% | 2% |
| Jan 2026 | 75.8% | 8.3% | 6.9% | 7% | 2% |
| Feb 2026 | 76.7% | 8.4% | 5.7% | 7.1% | 2.1% |
| Mar 2026 | 74.3% | 10% | 6.8% | 6.9% | 2% |
| Apr 2026 | 79.4% | 7.1% | 5.9% | 5.8% | 1.7% |
| May 2026 | 79.4% | 7.1% | 5.9% | 5.8% | 1.7% |
| Jun 2026 | 79.1% | 7.1% | 5.9% | 5.8% | 2.1% |
| Jul 2026 | 76.7% | 8.4% | 5.7% | 6.6% | 2.5% |
| Aug 2026 | 77.4% | 8.5% | 5.8% | 5.7% | 2.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.4% | 450K | 0% | +0.7 points | |
| 2, held 2nd | 8.5% | 49.5K | 0% | +0.1 points | |
| 3, moved from 4th to 3rd | 5.8% | 33.5K | -0.27% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.7% | 33.3K | -14.3% | -0.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.5% | 14.8K | 0% | 0 points |
77.4%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.7 points.
8.5%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.8%
Moved from 4th to 3rd. 33.5K estimated branded searches, -0.27% vs prior month. Share 0 points.
5.7%
Moved from 3rd to 4th. 33.3K estimated branded searches, -14.3% vs prior month. Share -0.9 points.
2.5%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Freshservice and its closest rivals
How has branded search demand for Freshservice changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Freshservice worldwide fell from 41.1K to 33.5K.
- Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among service desk software worldwide decreased from 6.8% to 5.8%.
- Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among service desk software worldwide peaked at 6.9% in January 2026 and was lowest at 5.7% in July 2026.
- Across the 11 months ending August 2026, Freshservice rose from 4th to 3rd among service desk software worldwide.
How did search popularity change for service desk software worldwide in August 2026?
5 changes
In August 2026, ServiceNow gained estimated Share of Search among service desk software worldwide, from 76.7% to 77.4%.
In August 2026, Jira Service Management lost estimated Share of Search among service desk software worldwide, from 6.6% to 5.7%.
BMC Helix’s estimated Share of Search among service desk software worldwide has gained ground for 3 months in a row, from 1.7% to 2.5% in August 2026.
In August 2026, Freshservice rose from 4th to 3rd among service desk software worldwide.
Estimated monthly branded searches for ManageEngine worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
Where does Freshservice compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| It service management software | 5th of 6 | 3.9% | Show ranking |
| Service desk software | 3rd of 5 | 5.8% | Shown above |
| IT service management platforms | 1st of 5 | 29.4% | Show ranking |
How is Freshservice measured?
Brandwave collects information about searches that people make online using Freshservice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- freshservice
- freshservice app
- freshservice it service management
- freshservice software
Who owns Freshservice?
Freshservice is owned by Freshworks. Brandwave also tracks Freshsales and Freshdesk, owned by the same company, worldwide.
Do you work for Freshservice? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Freshservice your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.