Freshservice vs Jira Service Management:Which is more popular by branded search?
In August 2026, Freshservice and Jira Service Management were level on Share of Search among service desk software worldwide, with an estimated 33.5K versus 33.3K branded searches, at 5.8% and 5.7% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Freshservice or Jira Service Management?
Compare the systems IT teams run requests through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Freshservice, Jira Service Management. The figures are in the table below the chart.
View monthly share of search table
| Month | ServiceNow | ManageEngine | Freshservice | Jira Service Management | BMC Helix |
|---|---|---|---|---|---|
| Oct 2025 | 74.3% | 10% | 6.8% | 6.9% | 2% |
| Nov 2025 | 72.9% | 9.8% | 6.7% | 8.2% | 2.4% |
| Dec 2025 | 74.3% | 10% | 6.8% | 6.9% | 2% |
| Jan 2026 | 75.8% | 8.3% | 6.9% | 7% | 2% |
| Feb 2026 | 76.7% | 8.4% | 5.7% | 7.1% | 2.1% |
| Mar 2026 | 74.3% | 10% | 6.8% | 6.9% | 2% |
| Apr 2026 | 79.4% | 7.1% | 5.9% | 5.8% | 1.7% |
| May 2026 | 79.4% | 7.1% | 5.9% | 5.8% | 1.7% |
| Jun 2026 | 79.1% | 7.1% | 5.9% | 5.8% | 2.1% |
| Jul 2026 | 76.7% | 8.4% | 5.7% | 6.6% | 2.5% |
| Aug 2026 | 77.4% | 8.5% | 5.8% | 5.7% | 2.5% |
| Sep 2026 | — | — | — | — | — |
How has the Freshservice and Jira Service Management comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Freshservice took it in April 2026, Jira Service Management took it in July 2026, Freshservice took it in August 2026.
- Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among service desk software worldwide moved from 6.8% to 5.8%, and its estimated monthly branded searches moved from 41.1K to 33.5K.
- Across the 11 months ending August 2026, Jira Service Management’s estimated Share of Search among service desk software worldwide moved from 6.9% to 5.7%, and its estimated monthly branded searches moved from 41.6K to 33.3K.
How did search popularity change for service desk software worldwide in August 2026?
2 changes
In August 2026, Jira Service Management lost estimated Share of Search among service desk software worldwide, from 6.6% to 5.7%.
In August 2026, Freshservice rose from 4th to 3rd among service desk software worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Freshservice’s and Jira Service Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freshservice
4 branded search terms
- freshservice
- freshservice app
- freshservice it service management
- freshservice software
Jira Service Management
6 branded search terms
- jira service desk
- jira service management
- jira service management app
- jira service management it service management
- jira service management software
- jiraservicemanagement
Put your own brand in this comparison
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