How popular isJira Service Management in search?
In August 2026, there were an estimated 33.3K branded searches for Jira Service Management worldwide which is down 19.9% over the last 11 months. Jira Service Management holds 5.7% estimated Share of Search among service desk software worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
ServiceNow77.4%
ManageEngine8.5%
Freshservice5.8%
Jira Service Management5.7%
BMC Helix2.5%
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Which service desk software compete with Jira Service Management?
Share of Search by month for ServiceNow, ManageEngine, Freshservice, Jira Service Management, BMC Helix. The figures are in the table below the chart.
View monthly share of search table
| Month | ServiceNow | ManageEngine | Freshservice | Jira Service Management | BMC Helix |
|---|---|---|---|---|---|
| Oct 2025 | 74.3% | 10% | 6.8% | 6.9% | 2% |
| Nov 2025 | 72.9% | 9.8% | 6.7% | 8.2% | 2.4% |
| Dec 2025 | 74.3% | 10% | 6.8% | 6.9% | 2% |
| Jan 2026 | 75.8% | 8.3% | 6.9% | 7% | 2% |
| Feb 2026 | 76.7% | 8.4% | 5.7% | 7.1% | 2.1% |
| Mar 2026 | 74.3% | 10% | 6.8% | 6.9% | 2% |
| Apr 2026 | 79.4% | 7.1% | 5.9% | 5.8% | 1.7% |
| May 2026 | 79.4% | 7.1% | 5.9% | 5.8% | 1.7% |
| Jun 2026 | 79.1% | 7.1% | 5.9% | 5.8% | 2.1% |
| Jul 2026 | 76.7% | 8.4% | 5.7% | 6.6% | 2.5% |
| Aug 2026 | 77.4% | 8.5% | 5.8% | 5.7% | 2.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.4% | 450K | 0% | +0.7 points | |
| 2, held 2nd | 8.5% | 49.5K | 0% | +0.1 points | |
| 3, moved from 4th to 3rd | 5.8% | 33.5K | -0.27% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.7% | 33.3K | -14.3% | -0.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.5% | 14.8K | 0% | 0 points |
77.4%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.7 points.
8.5%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.8%
Moved from 4th to 3rd. 33.5K estimated branded searches, -0.27% vs prior month. Share 0 points.
5.7%
Moved from 3rd to 4th. 33.3K estimated branded searches, -14.3% vs prior month. Share -0.9 points.
2.5%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Jira Service Management and its closest rivals
- Jira Service Management vs Freshservice: compare search popularity
- Jira Service Management vs BMC Helix: compare search popularity
- Compare Jira Service Management with any brand
How has branded search demand for Jira Service Management changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Jira Service Management worldwide fell from 41.6K to 33.3K.
- Across the 11 months ending August 2026, Jira Service Management’s estimated Share of Search among service desk software worldwide decreased from 6.9% to 5.7%.
- Across the 11 months ending August 2026, Jira Service Management’s estimated Share of Search among service desk software worldwide peaked at 8.2% in November 2025 and was lowest at 5.7% in August 2026.
- Across the 11 months ending August 2026, Jira Service Management fell from 3rd to 4th among service desk software worldwide.
How did search popularity change for service desk software worldwide in August 2026?
5 changes
In August 2026, ServiceNow gained estimated Share of Search among service desk software worldwide, from 76.7% to 77.4%.
In August 2026, Jira Service Management lost estimated Share of Search among service desk software worldwide, from 6.6% to 5.7%.
BMC Helix’s estimated Share of Search among service desk software worldwide has gained ground for 3 months in a row, from 1.7% to 2.5% in August 2026.
In August 2026, Freshservice rose from 4th to 3rd among service desk software worldwide.
Estimated monthly branded searches for ManageEngine worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
Where does Jira Service Management compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| It service management software | 6th of 6 | 3.9% | Show ranking |
| Service desk software | 4th of 5 | 5.7% | Shown above |
| IT service management platforms | 2nd of 5 | 29.2% | Show ranking |
How is Jira Service Management measured?
Brandwave collects information about searches that people make online using Jira Service Management’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- jira service desk
- jira service management
- jira service management app
- jira service management it service management
- jira service management software
- jiraservicemanagement
Who owns Jira Service Management?
Jira Service Management is owned by Atlassian. Brandwave also tracks 
Atlassian Statuspage, 
Bitbucket and Confluence, owned by the same company, worldwide.
Do you work for Jira Service Management? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Jira Service Management your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.