Jira Service Management vs ServiceNow:Which is more popular by branded search?
In August 2026, ServiceNow had more branded searches than Jira Service Management among service desk software worldwide. ServiceNow was estimated to have 450K branded searches compared to Jira Service Management’s 33.3K, and held a 77.4% Share of Search versus Jira Service Management’s 5.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jira Service Management or ServiceNow?
Compare the systems IT teams run requests through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ServiceNow, Jira Service Management. The figures are in the table below the chart.
View monthly share of search table
| Month | ServiceNow | ManageEngine | Freshservice | Jira Service Management | BMC Helix |
|---|---|---|---|---|---|
| Oct 2025 | 74.3% | 10% | 6.8% | 6.9% | 2% |
| Nov 2025 | 72.9% | 9.8% | 6.7% | 8.2% | 2.4% |
| Dec 2025 | 74.3% | 10% | 6.8% | 6.9% | 2% |
| Jan 2026 | 75.8% | 8.3% | 6.9% | 7% | 2% |
| Feb 2026 | 76.7% | 8.4% | 5.7% | 7.1% | 2.1% |
| Mar 2026 | 74.3% | 10% | 6.8% | 6.9% | 2% |
| Apr 2026 | 79.4% | 7.1% | 5.9% | 5.8% | 1.7% |
| May 2026 | 79.4% | 7.1% | 5.9% | 5.8% | 1.7% |
| Jun 2026 | 79.1% | 7.1% | 5.9% | 5.8% | 2.1% |
| Jul 2026 | 76.7% | 8.4% | 5.7% | 6.6% | 2.5% |
| Aug 2026 | 77.4% | 8.5% | 5.8% | 5.7% | 2.5% |
| Sep 2026 | — | — | — | — | — |
How has the Jira Service Management and ServiceNow comparison changed over the last 12 months?
3 findings
- ServiceNow was ahead of Jira Service Management in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jira Service Management’s estimated Share of Search among service desk software worldwide moved from 6.9% to 5.7%, and its estimated monthly branded searches moved from 41.6K to 33.3K.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among service desk software worldwide moved from 74.3% to 77.4%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for service desk software worldwide in August 2026?
2 changes
In August 2026, ServiceNow gained estimated Share of Search among service desk software worldwide, from 76.7% to 77.4%.
In August 2026, Jira Service Management lost estimated Share of Search among service desk software worldwide, from 6.6% to 5.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Jira Service Management’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jira Service Management
6 branded search terms
- jira service desk
- jira service management
- jira service management app
- jira service management it service management
- jira service management software
- jiraservicemanagement
ServiceNow
1 branded search term
- servicenow
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.