Brandwave

Freshservice vs ServiceNow:Which is more popular?

In September 2026, ServiceNow had more branded searches than Freshservice among IT asset management platforms worldwide. ServiceNow had about 370,000 branded searches, while Freshservice had 40,500. ServiceNow made up 77.2% of all IT asset management platform searches we track, and Freshservice accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about IT asset management platforms, ServiceNow appeared in four of the five answers and Freshservice in three. Freshservice was mentioned before ServiceNow in two out of three answers.

Among IT asset management platforms worldwide in September 2026

Who do people search for more?

ServiceNow, about 9 searches for every 1 for Freshservice

ServiceNow 370K searchesFreshservice 40.5K searches

Who does AI mention more?

ServiceNow, mentioned in 4 of 5 answers, Freshservice in 3

ServiceNow in 4 of 5Freshservice in 3 of 5

Who does AI recommend more?

Freshservice, named ahead of ServiceNow in 2 of 3 answers

Freshservice first in 2ServiceNow first in 1

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Top IT asset management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ServiceNow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Freshservice was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Freshservice was listed before ServiceNow in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshservice1st
  2. Snipe-IT2nd
  3. Lansweeper3rd
  4. ServiceNow4th
  5. ManageEngine AssetExplorer5th
  6. Asset Panda6th
  7. InvGate–
  8. Reftab–
  9. AssetSonar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ServiceNow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snipe-IT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lansweeper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ManageEngine AssetExplorer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asset Panda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InvGate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reftab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AssetSonar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT asset management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Freshservice or ServiceNow more popular in search?

This chart shows how often people search Google for Freshservice and ServiceNow by name. Each line represents a brand's share of searches for all nine IT asset management platforms we track, month by month, from English-language searches worldwide.

Freshservice and ServiceNow among IT asset management platforms worldwide, by month

Share of searches by month for ServiceNow, Freshservice. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowFreshserviceSnipe-ITLansweeperInvGateAsset PandaReftabManageEngine AssetExplorerAssetSonar
Oct 202577.5%6.9%5.7%5.7%1.4%1.7%0.62%0.33%0.15%
Nov 202576.4%6.8%6.9%5.6%1.4%1.7%0.75%0.33%0.12%
Dec 202578.4%7%5.8%4.7%1.4%1.7%0.52%0.28%0.13%
Jan 202678.6%7%5.8%4.7%1.2%1.7%0.51%0.28%0.13%
Feb 202679.7%5.8%5.9%4.8%1.2%1.8%0.51%0.23%0.13%
Mar 202677.3%6.9%7%4.6%1.4%1.7%0.62%0.27%0.1%
Apr 202682.1%6%5%4%0.99%1.2%0.43%0.19%0.09%
May 202682.8%6.1%5%3.3%1%1.2%0.36%0.15%0.09%
Jun 202682.7%6.1%5%3.3%1%1.2%0.36%0.15%0.09%
Jul 202680.3%5.9%5.9%4.8%1.2%1.2%0.43%0.18%0.09%
Aug 202678.7%7.1%5.8%4.7%1.4%1.4%0.51%0.21%0.1%
Sep 202677.2%8.5%5.7%4.6%1.7%1.4%0.61%0.21%0.1%

How has the Freshservice and ServiceNow comparison changed over the last 12 months?

3 findings

How did search popularity change for IT asset management platforms worldwide in September 2026?

2 changes

  1. In September 2026, Freshservice gained share of searches among IT asset management platforms worldwide, from 7.1% to 8.5%.

  2. In September 2026, ServiceNow lost share of searches among IT asset management platforms worldwide, from 78.7% to 77.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Freshservice’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Freshservice

1 branded search term

  • freshservice

ServiceNow

3 branded search terms

  • servicenow
  • servicenow asset management
  • servicenow itam

How the Brand Demand Index is measured

Other head-to-heads among IT asset management platforms

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