ServiceNow vs Snipe-IT:Which is searched more?
In September 2026, ServiceNow had more branded searches than Snipe-IT among IT asset management platforms worldwide. ServiceNow had about 370,000 branded searches, while Snipe-IT had 27,300. ServiceNow made up 77.2% of all IT asset management platform searches we track, and Snipe-IT accounted for 5.7%. These are worldwide searches for English-language branded terms.
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Is ServiceNow or Snipe-IT more popular in search?
Compare services and tools used to track and manage business IT assets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for ServiceNow, Snipe-IT. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceNow | Freshservice | Snipe-IT | Lansweeper | InvGate | Asset Panda | Reftab | ManageEngine AssetExplorer | AssetSonar |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.5% | 6.9% | 5.7% | 5.7% | 1.4% | 1.7% | 0.62% | 0.33% | 0.15% |
| Nov 2025 | 76.4% | 6.8% | 6.9% | 5.6% | 1.4% | 1.7% | 0.75% | 0.33% | 0.12% |
| Dec 2025 | 78.4% | 7% | 5.8% | 4.7% | 1.4% | 1.7% | 0.52% | 0.28% | 0.13% |
| Jan 2026 | 78.6% | 7% | 5.8% | 4.7% | 1.2% | 1.7% | 0.51% | 0.28% | 0.13% |
| Feb 2026 | 79.7% | 5.8% | 5.9% | 4.8% | 1.2% | 1.8% | 0.51% | 0.23% | 0.13% |
| Mar 2026 | 77.3% | 6.9% | 7% | 4.6% | 1.4% | 1.7% | 0.62% | 0.27% | 0.1% |
| Apr 2026 | 82.1% | 6% | 5% | 4% | 0.99% | 1.2% | 0.43% | 0.19% | 0.09% |
| May 2026 | 82.8% | 6.1% | 5% | 3.3% | 1% | 1.2% | 0.36% | 0.15% | 0.09% |
| Jun 2026 | 82.7% | 6.1% | 5% | 3.3% | 1% | 1.2% | 0.36% | 0.15% | 0.09% |
| Jul 2026 | 80.3% | 5.9% | 5.9% | 4.8% | 1.2% | 1.2% | 0.43% | 0.18% | 0.09% |
| Aug 2026 | 78.7% | 7.1% | 5.8% | 4.7% | 1.4% | 1.4% | 0.51% | 0.21% | 0.1% |
| Sep 2026 | 77.2% | 8.5% | 5.7% | 4.6% | 1.7% | 1.4% | 0.61% | 0.21% | 0.1% |
How has the ServiceNow and Snipe-IT comparison changed over the last 12 months?
3 findings
- ServiceNow was ahead of Snipe-IT in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ServiceNow’s share of searches among IT asset management platforms worldwide moved from 77.5% to 77.2%, and its estimated monthly branded searches moved from 452K to 370K.
- Across the 12 months ending September 2026, Snipe-IT’s share of searches among IT asset management platforms worldwide held steady at 5.7%, and its estimated monthly branded searches moved from 33.4K to 27.3K.
How did search popularity change for IT asset management platforms worldwide in September 2026?
2 changes
In September 2026, ServiceNow lost share of searches among IT asset management platforms worldwide, from 78.7% to 77.2%.
Estimated monthly branded searches for Snipe-IT worldwide fell 18.2% over 12 measured months, from 33.4K to 27.3K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using ServiceNow’s and Snipe-IT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ServiceNow
3 branded search terms
- servicenow
- servicenow asset management
- servicenow itam
Snipe-IT
4 branded search terms
- snipe it
- snipe-it
- snipe-it app
- snipe-it software
Other head-to-heads among IT asset management platforms
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