Freshservice vs ServiceNow:Which is more popular?
In September 2026, ServiceNow had more branded searches than Freshservice among CMDB platforms worldwide. ServiceNow had about 368,000 branded searches, while Freshservice had 40,500. ServiceNow made up 79.4% of all CMDB platform searches we track, and Freshservice accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about CMDB platforms, ServiceNow appeared in all five answers and Freshservice in three. ServiceNow was mentioned before Freshservice in every answer.
Who do people search for more?
ServiceNow, about 9 searches for every 1 for Freshservice
Who does AI mention more?
ServiceNow, mentioned in every answer we collected
Who does AI recommend more?
ServiceNow, named ahead of Freshservice in every answer
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Top CMDB platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ServiceNow appeared in all five answers. Freshservice was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ServiceNow was listed before Freshservice in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ServiceNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jira Service Management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ManageEngine ServiceDesk Plus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Device423 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BMC Helix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cherwell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EasyVista0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about CMDB platforms
5 answers
Asked ChatGPT
“Which CMDB platform should I use?”
Asked ChatGPT
“What are the best CMDB platforms?”
Asked ChatGPT
“What's the best CMDB platform for it asset tracking?”
Searched Google, AI Overview
“cmdb software”
Searched Google, AI Overview
“configuration management database”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Freshservice or ServiceNow more popular in search?
This chart shows how often people search Google for Freshservice and ServiceNow by name. Each line represents a brand's share of searches for all eight CMDB platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for ServiceNow, Freshservice. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceNow | Freshservice | BMC Helix | ManageEngine ServiceDesk Plus | Cherwell | EasyVista | Jira Service Management | Device42 |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 81.5% | 7.3% | 2.2% | 2.7% | 1.8% | 1.8% | 1.5% | 1.2% |
| Nov 2025 | 79.4% | 7.1% | 2.6% | 3.2% | 2.6% | 2.1% | 1.7% | 1.2% |
| Dec 2025 | 81.5% | 7.3% | 2.2% | 2.9% | 1.8% | 1.8% | 1.5% | 0.97% |
| Jan 2026 | 81.7% | 7.4% | 2.2% | 2.7% | 1.8% | 1.8% | 1.5% | 0.98% |
| Feb 2026 | 83.1% | 6.1% | 2.2% | 2.4% | 1.8% | 1.8% | 1.5% | 1% |
| Mar 2026 | 81.5% | 7.3% | 2.2% | 2.9% | 1.8% | 1.8% | 1.5% | 0.98% |
| Apr 2026 | 84.8% | 6.2% | 1.9% | 2.5% | 1.5% | 1.2% | 1% | 0.83% |
| May 2026 | 84.9% | 6.2% | 1.9% | 2.6% | 1.5% | 1.2% | 1% | 0.68% |
| Jun 2026 | 84.8% | 6.2% | 2.3% | 2% | 1.5% | 1.2% | 1% | 0.83% |
| Jul 2026 | 83.6% | 6.2% | 2.8% | 2.5% | 1.5% | 1.5% | 1% | 1% |
| Aug 2026 | 81.3% | 7.3% | 3.3% | 2.9% | 1.8% | 1.2% | 1.2% | 0.97% |
| Sep 2026 | 79.4% | 8.7% | 3.2% | 2.9% | 1.7% | 1.7% | 1.4% | 0.95% |
How has the Freshservice and ServiceNow comparison changed over the last 12 months?
3 findings
- ServiceNow was ahead of Freshservice in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Freshservice’s share of searches among CMDB platforms worldwide moved from 7.3% to 8.7%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, ServiceNow’s share of searches among CMDB platforms worldwide moved from 81.5% to 79.4%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for CMDB platforms worldwide in September 2026?
2 changes
In September 2026, Freshservice gained share of searches among CMDB platforms worldwide, from 7.3% to 8.7%.
In September 2026, ServiceNow lost share of searches among CMDB platforms worldwide, from 81.3% to 79.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Freshservice’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freshservice
1 branded search term
- freshservice
ServiceNow
1 branded search term
- servicenow
Other head-to-heads among CMDB platforms
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