Brandwave

BMC Helix vs ManageEngine ServiceDesk Plus:Which is more popular?

In September 2026, BMC Helix had more branded searches than ManageEngine ServiceDesk Plus among CMDB platforms worldwide. BMC Helix had about 14,800 branded searches, while ManageEngine ServiceDesk Plus had 13,200. BMC Helix made up 3.2% of all CMDB platform searches we track, and ManageEngine ServiceDesk Plus accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about CMDB platforms, ManageEngine ServiceDesk Plus appeared in three of the five answers and BMC Helix in two. BMC Helix was mentioned before ManageEngine ServiceDesk Plus in two out of three answers that named either.

Among CMDB platforms worldwide in September 2026

Who do people search for more?

BMC Helix, about 12% more searches than ManageEngine ServiceDesk Plus

BMC Helix 14.8K searchesManageEngine ServiceDesk Plus 13.2K searches

Who does AI mention more?

ManageEngine ServiceDesk Plus, mentioned in 3 of 5 answers, BMC Helix in 2

ManageEngine ServiceDesk Plus in 3 of 5BMC Helix in 2 of 5

Who does AI recommend more?

BMC Helix, named ahead of ManageEngine ServiceDesk Plus in 2 of 3 answers

BMC Helix first in 2ManageEngine ServiceDesk Plus first in 1

Follow BMC Helix vs ManageEngine ServiceDesk Plus and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top CMDB platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ManageEngine ServiceDesk Plus was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BMC Helix was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BMC Helix was listed before ManageEngine ServiceDesk Plus in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ServiceNow1st
  2. Jira Service Management2nd
  3. BMC Helix3rd
  4. Device424th
  5. ManageEngine ServiceDesk Plus5th
  6. Freshservice6th
  7. Cherwell–
  8. EasyVista–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ServiceNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ManageEngine ServiceDesk Plus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Device423 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BMC Helix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cherwell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EasyVista0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CMDB platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is BMC Helix or ManageEngine ServiceDesk Plus more popular in search?

This chart shows how often people search Google for BMC Helix and ManageEngine ServiceDesk Plus by name. Each line represents a brand's share of searches for all eight CMDB platforms we track, month by month, from English-language searches worldwide.

BMC Helix and ManageEngine ServiceDesk Plus among CMDB platforms worldwide, by month

Share of searches by month for BMC Helix, ManageEngine ServiceDesk Plus. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowFreshserviceBMC HelixManageEngine ServiceDesk PlusCherwellEasyVistaJira Service ManagementDevice42
Oct 202581.5%7.3%2.2%2.7%1.8%1.8%1.5%1.2%
Nov 202579.4%7.1%2.6%3.2%2.6%2.1%1.7%1.2%
Dec 202581.5%7.3%2.2%2.9%1.8%1.8%1.5%0.97%
Jan 202681.7%7.4%2.2%2.7%1.8%1.8%1.5%0.98%
Feb 202683.1%6.1%2.2%2.4%1.8%1.8%1.5%1%
Mar 202681.5%7.3%2.2%2.9%1.8%1.8%1.5%0.98%
Apr 202684.8%6.2%1.9%2.5%1.5%1.2%1%0.83%
May 202684.9%6.2%1.9%2.6%1.5%1.2%1%0.68%
Jun 202684.8%6.2%2.3%2%1.5%1.2%1%0.83%
Jul 202683.6%6.2%2.8%2.5%1.5%1.5%1%1%
Aug 202681.3%7.3%3.3%2.9%1.8%1.2%1.2%0.97%
Sep 202679.4%8.7%3.2%2.9%1.7%1.7%1.4%0.95%

How has the BMC Helix and ManageEngine ServiceDesk Plus comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: BMC Helix took it in June 2026.
  • Across the 12 months ending September 2026, BMC Helix’s share of searches among CMDB platforms worldwide moved from 2.2% to 3.2%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
  • Across the 12 months ending September 2026, ManageEngine ServiceDesk Plus’ share of searches among CMDB platforms worldwide moved from 2.7% to 2.9%, and its estimated monthly branded searches moved from 14.8K to 13.2K.

How did search popularity change for CMDB platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for BMC Helix worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

  2. Estimated monthly branded searches for ManageEngine ServiceDesk Plus worldwide fell 10.2% over 12 measured months, from 14.8K to 13.2K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using BMC Helix’s and ManageEngine ServiceDesk Plus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BMC Helix

1 branded search term

  • bmc helix

ManageEngine ServiceDesk Plus

4 branded search terms

  • manageengine servicedesk plus
  • manageengine servicedesk plus app
  • manageengine servicedesk plus software
  • servicedesk plus

How the Brand Demand Index is measured

Other head-to-heads among CMDB platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free