Brandwave

Loggly vs Papertrail:Which is more popular by branded search?

In August 2026, Papertrail had more branded searches than Loggly among log management platforms worldwide. Papertrail was estimated to have 18.1K branded searches compared to Loggly’s 1.3K, and held a 4.3% Share of Search versus Loggly’s 0.31%. These are worldwide searches for English-language branded terms.

Share of Search among log management platforms worldwide in August 2026Which is more popular in search, Loggly or Papertrail?
Loggly0.31%1.3K searches
vs
Papertrail4.3%18.1K searches

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Which is more popular in search, Loggly or Papertrail?

Compare the platforms teams use to collect and search logs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Loggly and Papertrail among log management platforms worldwide, by month

Share of Search by month for Papertrail, Loggly. The figures are in the table below the chart.

View monthly share of search table
MonthDatadogSplunkPapertrailSumo LogicLoggly
Oct 202551.7%40.4%4.5%3%0.48%
Nov 202556%36.2%4%3.3%0.53%
Dec 202550.4%39.7%6.5%2.9%0.46%
Jan 202655.6%35.9%4.8%3.2%0.41%
Feb 202656.5%36.4%4%2.7%0.42%
Mar 202655.8%35.7%4.8%3.2%0.41%
Apr 202656.6%36.4%4%2.7%0.35%
May 202660.2%31.7%4.3%3.5%0.38%
Jun 202656.9%36.1%4%2.6%0.35%
Jul 202661%32.1%4.3%2.4%0.31%
Aug 202660.8%32.2%4.3%2.4%0.31%
Sep 2026—————

How has the Loggly and Papertrail comparison changed over the last 12 months?

  • Papertrail was ahead of Loggly in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Loggly’s estimated Share of Search among log management platforms worldwide moved from 0.48% to 0.31%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
  • Across the 11 months ending August 2026, Papertrail’s estimated Share of Search among log management platforms worldwide moved from 4.5% to 4.3%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for log management platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Loggly worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.

  2. Estimated monthly branded searches for Papertrail worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Loggly’s and Papertrail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Loggly

1 branded search term

  • loggly

Papertrail

1 branded search term

  • papertrail

How the Brand Demand Index is measured

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