Brandwave

How popular isElastic in search?

In August 2026, there were an estimated 95K branded searches for Elastic worldwide which is down 44.6% over the last 11 months. Elastic holds 6.6% estimated Share of Search among vector search platforms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vespa85%
  2. Elastic6.6%
  3. Qdrant3.4%
  4. Pinecone2.3%
  5. Milvus1.9%
  6. Weaviate0.69%
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Which vector search platforms compete with Elastic?

Elastic against vector search platforms worldwide, by month

Share of Search by month for Vespa, Elastic, Qdrant, Pinecone. The figures are in the table below the chart.

View monthly share of search table
MonthVespaElasticQdrantPineconeMilvusWeaviate
Oct 202576.7%13.2%4.6%0.72%3.1%1.7%
Nov 202575%12.9%5.5%0.83%3.7%2%
Dec 202575.8%13%5.6%1%3%1.7%
Jan 202675.4%12.9%5.5%1.4%3%1.7%
Feb 202674.8%12.9%5.5%2.1%3%1.6%
Mar 202679.8%9.3%4.8%2.2%2.6%1.2%
Apr 202682.3%8.5%4.1%1.9%2.2%1%
May 202682.5%7.9%4.1%2.3%2.2%1%
Jun 202682.6%7%5%2.8%1.8%0.82%
Jul 202684%7%4.2%2.3%1.9%0.68%
Aug 202685%6.6%3.4%2.3%1.9%0.69%
Sep 2026——————

  1. 1.Vespa

    85%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Elastic

    6.6%

    Held 2nd. 95K estimated branded searches, -6% vs prior month. Share -0.3 points.

  3. 3.Qdrant

    3.4%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  4. 4.Pinecone

    2.3%

    Held 4th. 33.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Milvus

    1.9%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Weaviate

    0.69%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Elastic and its closest rivals

How has branded search demand for Elastic changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Elastic worldwide fell from 172K to 95K.
  • Across the 11 months ending August 2026, Elastic’s estimated Share of Search among vector search platforms worldwide decreased from 13.2% to 6.6%.

How did search popularity change for vector search platforms worldwide in August 2026?

  1. In August 2026, Vespa gained estimated Share of Search among vector search platforms worldwide, from 84% to 85%.

  2. In August 2026, Qdrant lost estimated Share of Search among vector search platforms worldwide, from 4.2% to 3.4%.

  3. Estimated monthly branded searches for Pinecone worldwide rose 257.2% over 11 measured months, from 9.4K to 33.6K in August 2026.

  4. Estimated monthly branded searches for Weaviate worldwide fell 55.4% over 11 measured months, from 22.2K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Elastic worldwide fell 44.6% over 11 measured months, from 172K to 95K in August 2026.

  6. Estimated monthly branded searches for Milvus worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

Where does Elastic compete?

Elastic is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vector search platforms2nd of 66.6%Shown above
Observability platforms4th of 69.8%Show ranking
SIEM platforms3rd of 518.4%Show ranking
Search engines platforms1st of 640.7%Show ranking
Search API platforms1st of 544.1%Show ranking
Search engines1st of 544.1%Show ranking
AI search platforms1st of 561.3%Show ranking
Enterprise search platforms1st of 583.9%Show ranking

How is Elastic measured?

Brandwave collects information about searches that people make online using Elastic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • elastic cloud
  • elastic co
  • elastic enterprise search
  • elastic search
  • elasticsearch
  • enterprise search elastic

Do you work for Elastic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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