Brandwave

Help Scout vs Helpjuice:Which is more popular?

In September 2026, Help Scout had more branded searches than Helpjuice among customer knowledge base platforms worldwide. Help Scout had about 19,100 branded searches, while Helpjuice had 2,910. Help Scout made up 4.2% of all customer knowledge base platform searches we track, and Helpjuice accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about customer knowledge base platforms, Help Scout and Helpjuice each appeared in three of the five answers. Help Scout was mentioned before Helpjuice in three out of four answers that named either.

Among customer knowledge base platforms worldwide in September 2026

Who do people search for more?

Help Scout, about 7 searches for every 1 for Helpjuice

Help Scout 19.1K searchesHelpjuice 2.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Help Scout in 3 of 5Helpjuice in 3 of 5

Who does AI recommend more?

Help Scout, named ahead of Helpjuice in 3 of 4 answers

Help Scout first in 3Helpjuice first in 1

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Top customer knowledge base platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Help Scout was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Helpjuice was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Help Scout was listed before Helpjuice in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zendesk1st
  2. Document3602nd
  3. Help Scout3rd
  4. Intercom4th
  5. Helpjuice5th
  6. Freshdesk6th
  7. KnowledgeOwl7th
  8. ProProfs Knowledge Base7th
  9. GitBook–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Document3604 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshdesk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Help Scout3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Helpjuice3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intercom3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KnowledgeOwl1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ProProfs Knowledge Base1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GitBook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer knowledge base platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Help Scout or Helpjuice more popular in search?

This chart shows how often people search Google for Help Scout and Helpjuice by name. Each line represents a brand's share of searches for all nine customer knowledge base platforms we track, month by month, from English-language searches worldwide.

Help Scout and Helpjuice among customer knowledge base platforms worldwide, by month

Share of searches by month for Help Scout, Helpjuice. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskFreshdeskGitBookHelp ScoutDocument360HelpjuiceIntercomKnowledgeOwlProProfs Knowledge Base
Oct 202560.9%18.4%10.9%6.8%1.4%1.1%0.12%0.26%0.08%
Nov 202561%18.6%11.2%5.7%1.7%1.3%0.26%0.26%0.08%
Dec 202562%18.9%11.1%4.7%1.4%1.4%0.21%0.21%0.06%
Jan 202665.2%16.3%11.7%4.1%1.2%1.2%0.13%0.23%0.05%
Feb 202667.2%16.8%8.4%4.2%1.5%1.3%0.2%0.29%0.05%
Mar 202670.2%16%7.4%3.6%1.3%1.1%0.19%0.25%0.04%
Apr 202664.3%16.2%9.9%6%1.8%1.2%0.34%0.34%0.06%
May 202671.5%14.7%7.5%3.7%1.1%0.87%0.24%0.24%0.06%
Jun 202666.1%16.6%9.9%5.1%0.99%0.81%0.28%0.22%0.03%
Jul 202665.7%16.5%10.1%5.1%1.2%0.82%0.27%0.27%0.05%
Aug 202665%16.4%10%6.1%1.2%0.77%0.34%0.26%0.04%
Sep 202665.6%20%8.1%4.2%0.97%0.63%0.35%0.22%0.03%

How has the Help Scout and Helpjuice comparison changed over the last 12 months?

3 findings

How did search popularity change for customer knowledge base platforms worldwide in September 2026?

2 changes

  1. In September 2026, Help Scout lost share of searches among customer knowledge base platforms worldwide, from 6.1% to 4.2%.

  2. Estimated monthly branded searches for Helpjuice worldwide fell 56% over 12 measured months, from 6.6K to 2.9K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Help Scout’s and Helpjuice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Help Scout

2 branded search terms

  • help scout beacon
  • helpscout

Helpjuice

2 branded search terms

  • helpjuice
  • helpjuice knowledge base

How the Brand Demand Index is measured

Other head-to-heads among customer knowledge base platforms

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