Help Scout vs Zoho Desk:Which is more popular by branded search?
In August 2026, Zoho Desk had more branded searches than Help Scout among help desk software worldwide. Zoho Desk was estimated to have 74K branded searches compared to Help Scout’s 23.1K, and held a 12.8% Share of Search versus Help Scout’s 4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Help Scout or Zoho Desk?
Compare the systems support teams answer tickets in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zoho Desk, Help Scout. The figures are in the table below the chart.
View monthly share of search table
| Month | Zendesk | Gorgias | Zoho Desk | Freshdesk | Help Scout |
|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 24.8% | 11% | 13.6% | 5% |
| Nov 2025 | 40.9% | 33.2% | 9.9% | 12.3% | 3.7% |
| Dec 2025 | 43.7% | 29.2% | 10.6% | 13.1% | 3.3% |
| Jan 2026 | 48.7% | 26.7% | 9.7% | 12% | 3% |
| Feb 2026 | 47.7% | 26.1% | 11.5% | 11.7% | 2.9% |
| Mar 2026 | 52.1% | 23.3% | 10.3% | 11.7% | 2.6% |
| Apr 2026 | 43.4% | 29% | 12.8% | 10.7% | 4% |
| May 2026 | 48.9% | 26.8% | 11.8% | 9.9% | 2.5% |
| Jun 2026 | 47.2% | 26% | 11.4% | 11.7% | 3.6% |
| Jul 2026 | 41% | 33.6% | 12.2% | 10.2% | 3.1% |
| Aug 2026 | 43.2% | 29.2% | 12.8% | 10.8% | 4% |
| Sep 2026 | — | — | — | — | — |
How has the Help Scout and Zoho Desk comparison changed over the last 12 months?
3 findings
- Zoho Desk was ahead of Help Scout in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among help desk software worldwide moved from 5% to 4%, and its estimated monthly branded searches moved from 41.4K to 23.1K.
- Across the 11 months ending August 2026, Zoho Desk’s estimated Share of Search among help desk software worldwide moved from 11% to 12.8%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for help desk software worldwide in August 2026?
2 changes
In August 2026, Help Scout gained estimated Share of Search among help desk software worldwide, from 3.1% to 4%.
In August 2026, Zoho Desk gained estimated Share of Search among help desk software worldwide, from 12.2% to 12.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Help Scout’s and Zoho Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Help Scout
2 branded search terms
- help scout
- help scout beacon
Zoho Desk
1 branded search term
- zoho desk
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.