Brandwave

Help Scout vs Missive:Which is more popular?

In September 2026, Help Scout had more branded searches than Missive among shared inbox platforms worldwide. Help Scout had about 19,100 branded searches, while Missive had 2,450. Help Scout made up 71% of all shared inbox platform searches we track, and Missive accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about shared inbox platforms, both Help Scout and Missive appeared in all five answers. Missive was mentioned before Help Scout in three out of five answers.

Among shared inbox platforms worldwide in September 2026

Who do people search for more?

Help Scout, about 8 searches for every 1 for Missive

Help Scout 19.1K searchesMissive 2.5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Help Scout in 5 of 5Missive in 5 of 5

Who does AI recommend more?

Missive, named ahead of Help Scout in 3 of 5 answers

Missive first in 3Help Scout first in 2

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Top shared inbox platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Help Scout and Missive showed up in all five answers. Missive was listed before Help Scout in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Front1st
  2. Missive2nd
  3. Help Scout3rd
  4. Hiver4th
  5. Gmelius–
  6. Helpwise–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Help Scout5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Missive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Front5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hiver3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gmelius0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Helpwise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shared inbox platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Help Scout or Missive more popular in search?

This chart shows how often people search Google for Help Scout and Missive by name. Each line represents a brand's share of searches for all six shared inbox platforms we track, month by month, from English-language searches worldwide.

Help Scout and Missive among shared inbox platforms worldwide, by month

Share of searches by month for Help Scout, Missive. The figures are in the table below the chart.

View monthly share of searches table
MonthHelp ScoutMissiveFrontGmeliusHelpwiseHiver
Oct 202579.2%3.7%4.8%8.7%3.1%0.54%
Nov 202572.1%5%6.4%11.7%4.2%0.67%
Dec 202570.4%4.1%7.6%11.9%4.9%1.1%
Jan 202669.5%3.2%7.7%12.5%5.8%1.3%
Feb 202667.2%5%7.3%12%6.9%1.6%
Mar 202665.6%7%8.9%11.2%5.6%1.7%
Apr 202667.1%7.2%7.4%13.3%3.8%1.1%
May 202663.9%10.2%8.2%10.6%5.4%1.7%
Jun 202666.5%7%5.7%15.7%3.8%1.3%
Jul 202668.5%9%7.2%8.9%4.9%1.5%
Aug 202676.6%6.4%6.6%5.6%3.4%1.3%
Sep 202671%9.1%7.4%6.2%4.9%1.3%

How has the Help Scout and Missive comparison changed over the last 12 months?

3 findings
  • Help Scout was ahead of Missive in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Help Scout’s share of searches among shared inbox platforms worldwide moved from 79.2% to 71%, and its estimated monthly branded searches moved from 41.4K to 19.1K.
  • Across the 12 months ending September 2026, Missive’s share of searches among shared inbox platforms worldwide moved from 3.7% to 9.1%, and its estimated monthly branded searches moved from 1.9K to 2.5K.

How did search popularity change for shared inbox platforms worldwide in September 2026?

2 changes
  1. In September 2026, Missive overtook Front to rank 2nd among shared inbox platforms worldwide, with 9.1% of the searches.

  2. In September 2026, Help Scout lost share of searches among shared inbox platforms worldwide, from 76.6% to 71%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Help Scout’s and Missive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Help Scout

2 branded search terms

  • help scout beacon
  • helpscout

Missive

2 branded search terms

  • missive app
  • missive shared inbox

How the Brand Demand Index is measured

Other head-to-heads among shared inbox platforms

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