Brandwave

How popular isHelp Scout?

In September 2026, people searched for Help Scout by name about 19,100 times worldwide, a 53.8% decrease from the previous year. These searches made up 71% of all global shared inbox platform searches, placing Help Scout first out of six platforms. When we asked both ChatGPT and Google AI Overviews about shared inbox platforms, Help Scout appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Help Scout is the most searched of 6 competitors and the third most recommended in AI answers.

  1. Help ScoutShare of searches 71%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. MissiveShare of searches 9.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. FrontShare of searches 7.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. GmeliusShare of searches 6.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. HelpwiseShare of searches 4.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top shared inbox platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Help Scout appeared in all five answers. Help Scout is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Front1st
  2. Missive2nd
  3. Help Scout3rd
  4. Hiver4th
  5. Gmelius–
  6. Helpwise–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Help Scout5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Missive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Front5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hiver3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gmelius0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Helpwise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shared inbox platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which shared inbox platforms compete with Help Scout?

Help Scout against shared inbox platforms worldwide, by month

Share of searches by month for Help Scout, Missive, Front, Gmelius, Helpwise. The figures are in the table below the chart.

View monthly share of searches table
MonthHelp ScoutMissiveFrontGmeliusHelpwiseHiver
Oct 202579.2%3.7%4.8%8.7%3.1%0.54%
Nov 202572.1%5%6.4%11.7%4.2%0.67%
Dec 202570.4%4.1%7.6%11.9%4.9%1.1%
Jan 202669.5%3.2%7.7%12.5%5.8%1.3%
Feb 202667.2%5%7.3%12%6.9%1.6%
Mar 202665.6%7%8.9%11.2%5.6%1.7%
Apr 202667.1%7.2%7.4%13.3%3.8%1.1%
May 202663.9%10.2%8.2%10.6%5.4%1.7%
Jun 202666.5%7%5.7%15.7%3.8%1.3%
Jul 202668.5%9%7.2%8.9%4.9%1.5%
Aug 202676.6%6.4%6.6%5.6%3.4%1.3%
Sep 202671%9.1%7.4%6.2%4.9%1.3%

  1. 1.Help Scout

    71%

    Held 1st. 19.1K estimated branded searches, -17.2% vs prior month. Share -5.6 points.

  2. 2.Missive

    9.1%

    Moved from 3rd to 2nd. 2.5K estimated branded searches, +26.3% vs prior month. Share +2.7 points.

  3. 3.Front

    7.4%

    Moved from 2nd to 3rd. 2K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Gmelius

    6.2%

    Held 4th. 1.7K estimated branded searches, -1.2% vs prior month. Share +0.6 points.

  5. 5.Helpwise

    4.9%

    Held 5th. 1.3K estimated branded searches, +29.4% vs prior month. Share +1.5 points.

  6. 6.Hiver

    1.3%

    Held 6th. 360 estimated branded searches, -7.7% vs prior month. Share 0 points.

Compare popularity between Help Scout and its closest rivals

Every comparison with Help Scout

18 comparisons

How has branded search demand for Help Scout changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Help Scout worldwide fell from 41.4K to 19.1K.
  • Across the 12 months ending September 2026, Help Scout’s share of searches among shared inbox platforms worldwide decreased from 79.2% to 71%.
  • Across the 12 months ending September 2026, Help Scout’s share of searches among shared inbox platforms worldwide peaked at 79.2% in October 2025 and was lowest at 63.9% in May 2026.

How did search popularity change for shared inbox platforms worldwide in September 2026?

6 changes

  1. In September 2026, Missive overtook Front to rank 2nd among shared inbox platforms worldwide, with 9.1% of the searches.

  2. In September 2026, Helpwise gained share of searches among shared inbox platforms worldwide, from 3.4% to 4.9%.

  3. In September 2026, Front gained share of searches among shared inbox platforms worldwide, from 6.6% to 7.4%.

  4. In September 2026, Gmelius gained share of searches among shared inbox platforms worldwide, from 5.6% to 6.2%.

  5. In September 2026, Help Scout lost share of searches among shared inbox platforms worldwide, from 76.6% to 71%.

  6. Estimated monthly branded searches for Hiver worldwide rose 28.6% over 12 measured months, from 280 to 360 in September 2026.

How are Help Scout’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Help Scout’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • help scout beacon
  • helpscout

Do you work for Help Scout? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Help Scout compete?

Help Scout is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Help desk software6th of 72.8%Show ranking
Customer support platforms5th of 73.1%Show ranking
Customer knowledge base platforms4th of 94.2%Show ranking
Shared inbox platforms1st of 671%Shown above
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