Ada vs Zendesk:Which is more popular?
In September 2026, Zendesk had more branded searches than Ada among AI customer support tools worldwide. Zendesk had about 304,000 branded searches, while Ada had 4,410. Zendesk made up 48.1% of all AI customer support tool searches we track, and Ada accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about AI customer support tools, Zendesk appeared in all five answers and Ada in one. Zendesk was mentioned before Ada in every answer.
Who do people search for more?
Zendesk, about 69 searches for every 1 for Ada
Who does AI mention more?
Zendesk, mentioned in every answer we collected
Who does AI recommend more?
Zendesk, named ahead of Ada in every answer
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Top AI customer support tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zendesk appeared in all five answers. Ada was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zendesk was listed before Ada in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zendesk1st
Intercom Fin2nd
Freshdesk3rd
Gorgias4th
Forethought5th
Ada6th
Tidio–
Kustomer–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zendesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Freshdesk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gorgias3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Intercom Fin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ada1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Forethought1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tidio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kustomer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI customer support tools
5 answers
Asked ChatGPT
“Which AI customer support tool should I use?”
Asked ChatGPT
“What are the best AI customer support tools?”
Asked ChatGPT
“What's the best AI customer support tool for a support team?”
Searched Google, AI Overview
“customer support ai”
Searched Google, AI Overview
“ai helpdesk software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Ada or Zendesk more popular in search?
This chart shows how often people search Google for Ada and Zendesk by name. Each line represents a brand's share of searches for all eight AI customer support tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Zendesk, Ada. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zendesk | Gorgias | Freshdesk | Intercom Fin | Tidio | Kustomer | Ada | Forethought |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 25.6% | 14.2% | 4.2% | 6.3% | 1.3% | 0.86% | <0.01% |
| Nov 2025 | 41.7% | 33.5% | 12.5% | 3.7% | 6.7% | 1.1% | 0.75% | <0.01% |
| Dec 2025 | 45.4% | 29.9% | 13.7% | 3.3% | 6% | 0.98% | 0.67% | <0.01% |
| Jan 2026 | 49% | 26.4% | 12.1% | 4.3% | 6.5% | 1.1% | 0.65% | <0.01% |
| Feb 2026 | 48.5% | 26.1% | 11.9% | 5.2% | 6.4% | 1% | 0.76% | <0.01% |
| Mar 2026 | 51.4% | 22.7% | 11.5% | 5.6% | 6.8% | 1.1% | 0.86% | <0.01% |
| Apr 2026 | 43.8% | 28.8% | 10.8% | 5.8% | 8.6% | 1.2% | 1% | <0.01% |
| May 2026 | 49.5% | 26.7% | 10% | 5.4% | 6.5% | 1.1% | 0.84% | <0.01% |
| Jun 2026 | 48.4% | 26.2% | 12% | 6.4% | 5.2% | 1% | 0.78% | <0.01% |
| Jul 2026 | 43.1% | 34.8% | 10.7% | 4.7% | 4.7% | 1.1% | 0.87% | <0.01% |
| Aug 2026 | 46% | 30.4% | 11.5% | 5% | 5% | 1.2% | 0.87% | <0.01% |
| Sep 2026 | 48.1% | 26.1% | 14.5% | 5.2% | 4.3% | 1% | 0.7% | <0.01% |
How has the Ada and Zendesk comparison changed over the last 12 months?
3 findings
- Zendesk was ahead of Ada in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ada’s share of searches among AI customer support tools worldwide moved from 0.86% to 0.7%, and its estimated monthly branded searches moved from 6.7K to 4.4K.
- Across the 12 months ending September 2026, Zendesk’s share of searches among AI customer support tools worldwide moved from 47.5% to 48.1%, and its estimated monthly branded searches moved from 373K to 304K.
How did search popularity change for AI customer support tools worldwide in September 2026?
2 changes
In September 2026, Zendesk gained share of searches among AI customer support tools worldwide, from 46% to 48.1%.
Estimated monthly branded searches for Ada worldwide fell 34.5% over 12 measured months, from 6.7K to 4.4K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Ada’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI customer support tools
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