Brandwave

KnowledgeOwl vs Zendesk:Which is more popular?

In September 2026, Zendesk had more branded searches than KnowledgeOwl among customer knowledge base platforms worldwide. Zendesk had about 301,000 branded searches, while KnowledgeOwl had 1,000. Zendesk made up 65.6% of all customer knowledge base platform searches we track, and KnowledgeOwl accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about customer knowledge base platforms, Zendesk appeared in all five answers and KnowledgeOwl in one. Zendesk was mentioned before KnowledgeOwl in every answer.

Among customer knowledge base platforms worldwide in September 2026

Who do people search for more?

Zendesk, about 301 searches for every 1 for KnowledgeOwl

Zendesk 301K searchesKnowledgeOwl 1K searches

Who does AI mention more?

Zendesk, mentioned in every answer we collected

Zendesk in 5 of 5KnowledgeOwl in 1 of 5

Who does AI recommend more?

Zendesk, named ahead of KnowledgeOwl in every answer

Zendesk first in 5KnowledgeOwl never first

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Top customer knowledge base platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zendesk appeared in all five answers. KnowledgeOwl was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Zendesk was listed before KnowledgeOwl in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zendesk1st
  2. Document3602nd
  3. Help Scout3rd
  4. Intercom4th
  5. Helpjuice5th
  6. Freshdesk6th
  7. KnowledgeOwl7th
  8. ProProfs Knowledge Base7th
  9. GitBook–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Document3604 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshdesk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Help Scout3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Helpjuice3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intercom3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KnowledgeOwl1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ProProfs Knowledge Base1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GitBook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer knowledge base platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is KnowledgeOwl or Zendesk more popular in search?

This chart shows how often people search Google for KnowledgeOwl and Zendesk by name. Each line represents a brand's share of searches for all nine customer knowledge base platforms we track, month by month, from English-language searches worldwide.

KnowledgeOwl and Zendesk among customer knowledge base platforms worldwide, by month

Share of searches by month for Zendesk, KnowledgeOwl. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskFreshdeskGitBookHelp ScoutDocument360HelpjuiceIntercomKnowledgeOwlProProfs Knowledge Base
Oct 202560.9%18.4%10.9%6.8%1.4%1.1%0.12%0.26%0.08%
Nov 202561%18.6%11.2%5.7%1.7%1.3%0.26%0.26%0.08%
Dec 202562%18.9%11.1%4.7%1.4%1.4%0.21%0.21%0.06%
Jan 202665.2%16.3%11.7%4.1%1.2%1.2%0.13%0.23%0.05%
Feb 202667.2%16.8%8.4%4.2%1.5%1.3%0.2%0.29%0.05%
Mar 202670.2%16%7.4%3.6%1.3%1.1%0.19%0.25%0.04%
Apr 202664.3%16.2%9.9%6%1.8%1.2%0.34%0.34%0.06%
May 202671.5%14.7%7.5%3.7%1.1%0.87%0.24%0.24%0.06%
Jun 202666.1%16.6%9.9%5.1%0.99%0.81%0.28%0.22%0.03%
Jul 202665.7%16.5%10.1%5.1%1.2%0.82%0.27%0.27%0.05%
Aug 202665%16.4%10%6.1%1.2%0.77%0.34%0.26%0.04%
Sep 202665.6%20%8.1%4.2%0.97%0.63%0.35%0.22%0.03%

How has the KnowledgeOwl and Zendesk comparison changed over the last 12 months?

3 findings

How did search popularity change for customer knowledge base platforms worldwide in September 2026?

2 changes

  1. In September 2026, Zendesk gained share of searches among customer knowledge base platforms worldwide, from 65% to 65.6%.

  2. Estimated monthly branded searches for KnowledgeOwl worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using KnowledgeOwl’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KnowledgeOwl

1 branded search term

  • knowledge owl

Zendesk

2 branded search terms

  • zendesk
  • zendesk suite

How the Brand Demand Index is measured

Other head-to-heads among customer knowledge base platforms

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