Brandwave

NICE CXone vs Zendesk:Which is more popular?

In September 2026, Zendesk had more branded searches than NICE CXone among call centre software worldwide. Zendesk had about 301,000 branded searches, while NICE CXone had 8,100. Zendesk made up 35.1% of all call centre software searches we track, and NICE CXone accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about call centre software, Zendesk appeared in three of the five answers and NICE CXone in two. NICE CXone and Zendesk were each mentioned first in two of the four answers that named either.

Among call centre software worldwide in September 2026

Who do people search for more?

Zendesk, about 37 searches for every 1 for NICE CXone

Zendesk 301K searchesNICE CXone 8.1K searches

Who does AI mention more?

Zendesk, mentioned in 3 of 5 answers, NICE CXone in 2

Zendesk in 3 of 5NICE CXone in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

NICE CXone first in 2Zendesk first in 2

Follow NICE CXone vs Zendesk and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top call centre software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zendesk was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NICE CXone was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. NICE CXone and Zendesk were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Genesys1st
  2. Talkdesk2nd
  3. CloudTalk3rd
  4. Zendesk4th
  5. NICE CXone5th
  6. Five96th
  7. Aircall7th
  8. 8x8–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Genesys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CloudTalk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Talkdesk4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zendesk3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Five93 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aircall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NICE CXone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 8x80 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about call centre software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is NICE CXone or Zendesk more popular in search?

This chart shows how often people search Google for NICE CXone and Zendesk by name. Each line represents a brand's share of searches for all eight call centre software we track, month by month, from English-language searches worldwide.

NICE CXone and Zendesk among call centre software worldwide, by month

Share of searches by month for Zendesk, NICE CXone. The figures are in the table below the chart.

View monthly share of searches table
MonthZendesk8x8GenesysAircallFive9CloudTalkTalkdeskNICE CXone
Oct 202536.7%28.5%13.4%9%7.4%2.2%2.2%0.66%
Nov 202536.3%28.2%13.2%8.9%7.3%2.7%2.7%0.79%
Dec 202538.8%25.5%14.2%7.8%7.8%2.9%2.3%0.7%
Jan 202637.1%23.5%11.1%16.6%6.1%2.7%2.2%0.66%
Feb 202635.4%27.5%12.9%10.6%7.1%3.2%2.6%0.77%
Mar 202639.5%25.9%11.8%9.7%6.5%3.5%2.4%0.71%
Apr 202631.6%30%14.1%9.5%7.7%3.5%2.8%0.84%
May 202637.6%24.7%13.7%9.2%7.5%4.1%2.3%0.82%
Jun 202641.2%18.1%15%10.1%8.3%3.7%2.5%1.1%
Jul 202637.8%16.7%16.9%11.4%9.3%4.2%2.8%1%
Aug 202635.6%23.4%15.9%8.8%8.8%3.9%2.6%0.95%
Sep 202635.1%27.3%15.7%8.6%7%3.2%2.1%0.94%

How has the NICE CXone and Zendesk comparison changed over the last 12 months?

3 findings
  • Zendesk was ahead of NICE CXone in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, NICE CXone’s share of searches among call centre software worldwide moved from 0.66% to 0.94%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, Zendesk’s share of searches among call centre software worldwide moved from 36.7% to 35.1%, and its estimated monthly branded searches moved from 369K to 301K.

How did search popularity change for call centre software worldwide in September 2026?

2 changes

  1. In September 2026, Zendesk lost share of searches among call centre software worldwide, from 35.6% to 35.1%.

  2. Estimated monthly branded searches for NICE CXone worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using NICE CXone’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NICE CXone

1 branded search term

  • cxone

Zendesk

2 branded search terms

  • zendesk
  • zendesk suite

How the Brand Demand Index is measured

Other head-to-heads among call centre software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free