Brandwave

How popular isZendesk in search?

In August 2026, there were an estimated 249K branded searches for Zendesk worldwide which is down 33.2% over the last 11 months. Zendesk holds 51.3% estimated Share of Search among omnichannel support platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Zendesk51.3%
  2. Gorgias34.6%
  3. Freshdesk12.8%
  4. Kustomer1.4%
  5. Gladly<0.01%
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Which omnichannel support platforms compete with Zendesk?

Zendesk against omnichannel support platforms worldwide, by month

Share of Search by month for Zendesk, Gorgias, Freshdesk. The figures are in the table below the chart.

View monthly share of search table
MonthZendeskGorgiasFreshdeskKustomerGladly
Oct 202553.5%29.1%16%1.4%<0.01%
Nov 202546.8%37.9%14%1.2%<0.01%
Dec 202550.2%33.6%15.1%1.1%<0.01%
Jan 202655.1%30.2%13.6%1.2%<0.01%
Feb 202655.1%30.2%13.6%1.2%<0.01%
Mar 202659%26.5%13.2%1.3%<0.01%
Apr 202651.5%34.4%12.7%1.4%<0.01%
May 202656.4%30.9%11.5%1.2%<0.01%
Jun 202655%30.3%13.6%0.97%<0.01%
Jul 202647.8%39.1%11.8%1.3%<0.01%
Aug 202651.3%34.6%12.8%1.4%<0.01%
Sep 2026—————
  1. 1.Zendesk

    51.3%

    Held 1st. 249K estimated branded searches, -0.04% vs prior month. Share +3.5 points.

  2. 2.Gorgias

    34.6%

    Held 2nd. 168K estimated branded searches, -17.6% vs prior month. Share -4.5 points.

  3. 3.Freshdesk

    12.8%

    Held 3rd. 62.1K estimated branded searches, +0.49% vs prior month. Share +0.9 points.

  4. 4.Kustomer

    1.4%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Gladly

    <0.01%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Zendesk and its closest rivals

How has branded search demand for Zendesk changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zendesk worldwide fell from 373K to 249K.
  • Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among omnichannel support platforms worldwide decreased from 53.5% to 51.3%.
  • Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among omnichannel support platforms worldwide peaked at 59% in March 2026 and was lowest at 46.8% in November 2025.

How did search popularity change for omnichannel support platforms worldwide in August 2026?

  1. In August 2026, Zendesk gained estimated Share of Search among omnichannel support platforms worldwide, from 47.8% to 51.3%.

  2. In August 2026, Freshdesk gained estimated Share of Search among omnichannel support platforms worldwide, from 11.8% to 12.8%.

  3. In August 2026, Gorgias lost estimated Share of Search among omnichannel support platforms worldwide, from 39.1% to 34.6%.

  4. Estimated monthly branded searches for Kustomer worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Gladly worldwide fell 25% over 11 measured months, from 40 to 30 in August 2026.

Where does Zendesk compete?

Zendesk is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Self service portals3rd of 57.4%Show ranking
It service management software2nd of 629.1%Show ranking
Help desk software1st of 543.2%Show ranking
Customer support platforms1st of 745.4%Show ranking
Omnichannel support platforms1st of 551.3%Shown above

How is Zendesk measured?

Brandwave collects information about searches that people make online using Zendesk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • zendesk
  • zendesk ai
  • zendesk suite

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How the Brand Demand Index is measured

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Is Zendesk your brand?

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