Brandwave

ProProfs Knowledge Base vs Zendesk:Which is more popular?

In September 2026, Zendesk had more branded searches than ProProfs Knowledge Base among customer knowledge base platforms worldwide. Zendesk had about 301,000 branded searches, while ProProfs Knowledge Base had 150. Zendesk made up 65.6% of all customer knowledge base platform searches we track, and ProProfs Knowledge Base accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about customer knowledge base platforms, Zendesk appeared in all five answers and ProProfs Knowledge Base in one. Zendesk was mentioned before ProProfs Knowledge Base in every answer.

Among customer knowledge base platforms worldwide in September 2026

Who do people search for more?

Zendesk, about 2009 searches for every 1 for ProProfs Knowledge Base

Zendesk 301K searchesProProfs Knowledge Base 150 searches

Who does AI mention more?

Zendesk, mentioned in every answer we collected

Zendesk in 5 of 5ProProfs Knowledge Base in 1 of 5

Who does AI recommend more?

Zendesk, named ahead of ProProfs Knowledge Base in every answer

Zendesk first in 5ProProfs Knowledge Base never first

Follow ProProfs Knowledge Base vs Zendesk and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top customer knowledge base platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zendesk appeared in all five answers. ProProfs Knowledge Base was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Zendesk was listed before ProProfs Knowledge Base in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zendesk1st
  2. Document3602nd
  3. Help Scout3rd
  4. Intercom4th
  5. Helpjuice5th
  6. Freshdesk6th
  7. KnowledgeOwl7th
  8. ProProfs Knowledge Base7th
  9. GitBook–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Document3604 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshdesk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Help Scout3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Helpjuice3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intercom3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KnowledgeOwl1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ProProfs Knowledge Base1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GitBook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer knowledge base platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is ProProfs Knowledge Base or Zendesk more popular in search?

This chart shows how often people search Google for ProProfs Knowledge Base and Zendesk by name. Each line represents a brand's share of searches for all nine customer knowledge base platforms we track, month by month, from English-language searches worldwide.

ProProfs Knowledge Base and Zendesk among customer knowledge base platforms worldwide, by month

Share of searches by month for Zendesk, ProProfs Knowledge Base. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskFreshdeskGitBookHelp ScoutDocument360HelpjuiceIntercomKnowledgeOwlProProfs Knowledge Base
Oct 202560.9%18.4%10.9%6.8%1.4%1.1%0.12%0.26%0.08%
Nov 202561%18.6%11.2%5.7%1.7%1.3%0.26%0.26%0.08%
Dec 202562%18.9%11.1%4.7%1.4%1.4%0.21%0.21%0.06%
Jan 202665.2%16.3%11.7%4.1%1.2%1.2%0.13%0.23%0.05%
Feb 202667.2%16.8%8.4%4.2%1.5%1.3%0.2%0.29%0.05%
Mar 202670.2%16%7.4%3.6%1.3%1.1%0.19%0.25%0.04%
Apr 202664.3%16.2%9.9%6%1.8%1.2%0.34%0.34%0.06%
May 202671.5%14.7%7.5%3.7%1.1%0.87%0.24%0.24%0.06%
Jun 202666.1%16.6%9.9%5.1%0.99%0.81%0.28%0.22%0.03%
Jul 202665.7%16.5%10.1%5.1%1.2%0.82%0.27%0.27%0.05%
Aug 202665%16.4%10%6.1%1.2%0.77%0.34%0.26%0.04%
Sep 202665.6%20%8.1%4.2%0.97%0.63%0.35%0.22%0.03%

How has the ProProfs Knowledge Base and Zendesk comparison changed over the last 12 months?

3 findings

How did search popularity change for customer knowledge base platforms worldwide in September 2026?

2 changes

  1. In September 2026, Zendesk gained share of searches among customer knowledge base platforms worldwide, from 65% to 65.6%.

  2. Estimated monthly branded searches for ProProfs Knowledge Base worldwide fell 69.4% over 12 measured months, from 490 to 150 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ProProfs Knowledge Base’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ProProfs Knowledge Base

2 branded search terms

  • proprofs knowledge base
  • proprofs knowledge base software

Zendesk

2 branded search terms

  • zendesk
  • zendesk suite

How the Brand Demand Index is measured

Other head-to-heads among customer knowledge base platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free