Brandwave

How popular isZendesk in search?

In September 2026, people searched for Zendesk by name about 304,000 times worldwide, an 18.6% decrease from the previous year. These searches made up 37.8% of all global service desk software searches, placing Zendesk second out of seven brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. ServiceNow46.1%
  2. Zendesk37.8%
  3. ManageEngine7.3%
  4. Freshservice5.1%
  5. BMC Helix1.9%
  6. HaloITSM1%
  7. Jira Service Management0.83%
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Which service desk software compete with Zendesk?

Zendesk against service desk software worldwide, by month

Share of searches by month for ServiceNow, Zendesk, ManageEngine, Freshservice. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowZendeskManageEngineFreshserviceBMC HelixHaloITSMJira Service Management
Oct 202547.1%38.6%7.3%4.2%1.3%0.57%0.85%
Nov 202546.8%38.4%7.5%4.2%1.5%0.56%1%
Dec 202547.1%38.6%7.5%4.2%1.3%0.46%0.84%
Jan 202647.7%39.1%6.3%4.3%1.3%0.47%0.86%
Feb 202651.8%34.7%6.8%3.8%1.4%0.51%0.93%
Mar 202647.1%38.5%7.5%4.2%1.3%0.56%0.85%
Apr 202659.7%26.8%6.6%4.4%1.3%0.59%0.72%
May 202656.3%30.9%6.3%4.1%1.2%0.45%0.68%
Jun 202656.3%30.9%6%4.1%1.5%0.45%0.68%
Jul 202655.4%30.3%7.2%4.1%1.8%0.54%0.66%
Aug 202650.4%33.7%8%4.5%2%0.6%0.74%
Sep 202646.1%37.8%7.3%5.1%1.9%1%0.83%

  1. 1.ServiceNow

    46.1%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -4.2 points.

  2. 2.Zendesk

    37.8%

    Held 2nd. 301K estimated branded searches, +22.3% vs prior month. Share +4 points.

  3. 3.ManageEngine

    7.3%

    Held 3rd. 58.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Freshservice

    5.1%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.5 points.

  5. 5.BMC Helix

    1.9%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.HaloITSM

    1%

    Moved from 7th to 6th. 8.1K estimated branded searches, +84.1% vs prior month. Share +0.4 points.

  7. 7.Jira Service Management

    0.83%

    Moved from 6th to 7th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Zendesk and its closest rivals

Every comparison with Zendesk

53 comparisons

How has branded search demand for Zendesk changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zendesk worldwide fell from 373K to 304K.
  • Across the 12 months ending September 2026, Zendesk’s share of searches among service desk software worldwide decreased from 38.6% to 37.8%.
  • Across the 12 months ending September 2026, Zendesk’s share of searches among service desk software worldwide peaked at 39.1% in January 2026 and was lowest at 26.8% in April 2026.

How did search popularity change for service desk software worldwide in September 2026?

6 changes

  1. In September 2026, Zendesk gained share of searches among service desk software worldwide, from 33.7% to 37.8%.

  2. In September 2026, Freshservice gained share of searches among service desk software worldwide, from 4.5% to 5.1%.

  3. In September 2026, ServiceNow lost share of searches among service desk software worldwide, from 50.4% to 46.1%.

  4. In September 2026, ManageEngine lost share of searches among service desk software worldwide, from 8% to 7.3%.

  5. HaloITSM’s share of searches among service desk software worldwide has gained ground for 3 months in a row, from 0.45% to 1% in September 2026.

  6. In September 2026, Jira Service Management fell from 6th to 7th among service desk software worldwide.

How are Zendesk’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Zendesk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zendesk
  • zendesk ai
  • zendesk suite

Do you work for Zendesk? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Zendesk compete?

Zendesk is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business messaging platforms5th of 112.4%Show ranking
Self service portals4th of 65.8%Show ranking
Omnichannel messaging platforms2nd of 1024.4%Show ranking
IT service management platforms2nd of 1034.4%Show ranking
Call centre software1st of 835.1%Show ranking
Service desk software2nd of 737.8%Shown above
Help desk software1st of 744.1%Show ranking
AI customer support tools1st of 848.1%Show ranking
Customer support platforms1st of 749.3%Show ranking
Omnichannel support platforms1st of 752.5%Show ranking
Customer knowledge base platforms1st of 965.6%Show ranking
Live chat platforms1st of 969.2%Show ranking
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