Brandwave

How popular isHaloITSM?

In September 2026, people searched for HaloITSM by name about 8,100 times worldwide, a 50% increase from the previous year. These searches made up 1% of all global service desk software searches, placing HaloITSM sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about service desk software, HaloITSM appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

HaloITSM is the sixth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. ServiceNowShare of searches 46.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. ZendeskShare of searches 37.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. ManageEngineShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. FreshserviceShare of searches 5.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. HaloITSMShare of searches 1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

+2 more

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Top service desk software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HaloITSM was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HaloITSM is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshservice1st
  2. Jira Service Management2nd
  3. ServiceNow3rd
  4. ManageEngine4th
  5. HaloITSM5th
  6. Zendesk6th
  7. BMC Helix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ManageEngine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshservice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jira Service Management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ServiceNow3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HaloITSM3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zendesk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BMC Helix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about service desk software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which service desk software compete with HaloITSM?

HaloITSM against service desk software worldwide, by month

Share of searches by month for ServiceNow, Zendesk, ManageEngine, Freshservice, HaloITSM. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowZendeskManageEngineFreshserviceBMC HelixHaloITSMJira Service Management
Oct 202547.1%38.6%7.3%4.2%1.3%0.57%0.85%
Nov 202546.8%38.4%7.5%4.2%1.5%0.56%1%
Dec 202547.1%38.6%7.5%4.2%1.3%0.46%0.84%
Jan 202647.7%39.1%6.3%4.3%1.3%0.47%0.86%
Feb 202651.8%34.7%6.8%3.8%1.4%0.51%0.93%
Mar 202647.1%38.5%7.5%4.2%1.3%0.56%0.85%
Apr 202659.7%26.8%6.6%4.4%1.3%0.59%0.72%
May 202656.3%30.9%6.3%4.1%1.2%0.45%0.68%
Jun 202656.3%30.9%6%4.1%1.5%0.45%0.68%
Jul 202655.4%30.3%7.2%4.1%1.8%0.54%0.66%
Aug 202650.4%33.7%8%4.5%2%0.6%0.74%
Sep 202646.1%37.8%7.3%5.1%1.9%1%0.83%

  1. 1.ServiceNow

    46.1%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -4.2 points.

  2. 2.Zendesk

    37.8%

    Held 2nd. 301K estimated branded searches, +22.3% vs prior month. Share +4 points.

  3. 3.ManageEngine

    7.3%

    Held 3rd. 58.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Freshservice

    5.1%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.5 points.

  5. 5.BMC Helix

    1.9%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.HaloITSM

    1%

    Moved from 7th to 6th. 8.1K estimated branded searches, +84.1% vs prior month. Share +0.4 points.

  7. 7.Jira Service Management

    0.83%

    Moved from 6th to 7th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare popularity between HaloITSM and its closest rivals

Every comparison with HaloITSM

10 comparisons

How has branded search demand for HaloITSM changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HaloITSM worldwide rose from 5.4K to 8.1K.
  • Across the 12 months ending September 2026, HaloITSM rose from 7th to 6th among service desk software worldwide.

How did search popularity change for service desk software worldwide in September 2026?

6 changes

  1. In September 2026, Zendesk gained share of searches among service desk software worldwide, from 33.7% to 37.8%.

  2. In September 2026, Freshservice gained share of searches among service desk software worldwide, from 4.5% to 5.1%.

  3. In September 2026, ServiceNow lost share of searches among service desk software worldwide, from 50.4% to 46.1%.

  4. In September 2026, ManageEngine lost share of searches among service desk software worldwide, from 8% to 7.3%.

  5. HaloITSM’s share of searches among service desk software worldwide has gained ground for 3 months in a row, from 0.45% to 1% in September 2026.

  6. In September 2026, Jira Service Management fell from 6th to 7th among service desk software worldwide.

How are HaloITSM’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using HaloITSM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • haloitsm

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How the Brand Demand Index is measured

Where does HaloITSM compete?

HaloITSM is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
IT service management platforms9th of 100.93%Show ranking
Service desk software6th of 71%Shown above
Creator with pink hair and a pink jacket

Is HaloITSM your brand?

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