HaloITSM vs Zendesk:Which is more popular?
In September 2026, Zendesk had more branded searches than HaloITSM among service desk software worldwide. Zendesk had about 301,000 branded searches, while HaloITSM had 8,100. Zendesk made up 37.8% of all service desk software searches we track, and HaloITSM accounted for 1%. When we asked ChatGPT and Google AI Overviews about service desk software, HaloITSM appeared in three of the five answers and Zendesk in two. HaloITSM was mentioned before Zendesk in two out of three answers that named either.
Who do people search for more?
Zendesk, about 37 searches for every 1 for HaloITSM
Who does AI mention more?
HaloITSM, mentioned in 3 of 5 answers, Zendesk in 2
Who does AI recommend more?
HaloITSM, named ahead of Zendesk in 2 of 3 answers
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Top service desk software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HaloITSM was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zendesk was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HaloITSM was listed before Zendesk in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ManageEngine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Freshservice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jira Service Management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ServiceNow3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- HaloITSM3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zendesk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BMC Helix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about service desk software
5 answers
Asked ChatGPT
“Which service desk system should I use?”
Asked ChatGPT
“What are the best service desk systems?”
Asked ChatGPT
“What's the best service desk system for an IT support team?”
Searched Google, AI Overview
“service desk software”
Searched Google, AI Overview
“it ticketing system”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HaloITSM or Zendesk more popular in search?
This chart shows how often people search Google for HaloITSM and Zendesk by name. Each line represents a brand's share of searches for all seven service desk software we track, month by month, from English-language searches worldwide.
Share of searches by month for Zendesk, HaloITSM. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceNow | Zendesk | ManageEngine | Freshservice | BMC Helix | HaloITSM | Jira Service Management |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 38.6% | 7.3% | 4.2% | 1.3% | 0.57% | 0.85% |
| Nov 2025 | 46.8% | 38.4% | 7.5% | 4.2% | 1.5% | 0.56% | 1% |
| Dec 2025 | 47.1% | 38.6% | 7.5% | 4.2% | 1.3% | 0.46% | 0.84% |
| Jan 2026 | 47.7% | 39.1% | 6.3% | 4.3% | 1.3% | 0.47% | 0.86% |
| Feb 2026 | 51.8% | 34.7% | 6.8% | 3.8% | 1.4% | 0.51% | 0.93% |
| Mar 2026 | 47.1% | 38.5% | 7.5% | 4.2% | 1.3% | 0.56% | 0.85% |
| Apr 2026 | 59.7% | 26.8% | 6.6% | 4.4% | 1.3% | 0.59% | 0.72% |
| May 2026 | 56.3% | 30.9% | 6.3% | 4.1% | 1.2% | 0.45% | 0.68% |
| Jun 2026 | 56.3% | 30.9% | 6% | 4.1% | 1.5% | 0.45% | 0.68% |
| Jul 2026 | 55.4% | 30.3% | 7.2% | 4.1% | 1.8% | 0.54% | 0.66% |
| Aug 2026 | 50.4% | 33.7% | 8% | 4.5% | 2% | 0.6% | 0.74% |
| Sep 2026 | 46.1% | 37.8% | 7.3% | 5.1% | 1.9% | 1% | 0.83% |
How has the HaloITSM and Zendesk comparison changed over the last 12 months?
3 findings
- Zendesk was ahead of HaloITSM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HaloITSM’s share of searches among service desk software worldwide moved from 0.57% to 1%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
- Across the 12 months ending September 2026, Zendesk’s share of searches among service desk software worldwide moved from 38.6% to 37.8%, and its estimated monthly branded searches moved from 369K to 301K.
How did search popularity change for service desk software worldwide in September 2026?
2 changes
In September 2026, Zendesk gained share of searches among service desk software worldwide, from 33.7% to 37.8%.
HaloITSM’s share of searches among service desk software worldwide has gained ground for 3 months in a row, from 0.45% to 1% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HaloITSM’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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