Freshservice vs HaloITSM:Which is more popular?
In September 2026, Freshservice had more branded searches than HaloITSM among service desk software worldwide. Freshservice had about 40,500 branded searches, while HaloITSM had 8,100. Freshservice made up 5.1% of all service desk software searches we track, and HaloITSM accounted for 1%. When we asked ChatGPT and Google AI Overviews about service desk software, Freshservice appeared in four of the five answers and HaloITSM in three. Freshservice was mentioned before HaloITSM in every answer.
Who do people search for more?
Freshservice, about 5 searches for every 1 for HaloITSM
Who does AI mention more?
Freshservice, mentioned in 4 of 5 answers, HaloITSM in 3
Who does AI recommend more?
Freshservice, named ahead of HaloITSM in every answer
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Top service desk software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Freshservice was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HaloITSM was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Freshservice was listed before HaloITSM in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ManageEngine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Freshservice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jira Service Management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ServiceNow3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HaloITSM3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zendesk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BMC Helix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about service desk software
5 answers
Asked ChatGPT
“Which service desk system should I use?”
Asked ChatGPT
“What are the best service desk systems?”
Asked ChatGPT
“What's the best service desk system for an IT support team?”
Searched Google, AI Overview
“service desk software”
Searched Google, AI Overview
“it ticketing system”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Freshservice or HaloITSM more popular in search?
This chart shows how often people search Google for Freshservice and HaloITSM by name. Each line represents a brand's share of searches for all seven service desk software we track, month by month, from English-language searches worldwide.
Share of searches by month for Freshservice, HaloITSM. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceNow | Zendesk | ManageEngine | Freshservice | BMC Helix | HaloITSM | Jira Service Management |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 38.6% | 7.3% | 4.2% | 1.3% | 0.57% | 0.85% |
| Nov 2025 | 46.8% | 38.4% | 7.5% | 4.2% | 1.5% | 0.56% | 1% |
| Dec 2025 | 47.1% | 38.6% | 7.5% | 4.2% | 1.3% | 0.46% | 0.84% |
| Jan 2026 | 47.7% | 39.1% | 6.3% | 4.3% | 1.3% | 0.47% | 0.86% |
| Feb 2026 | 51.8% | 34.7% | 6.8% | 3.8% | 1.4% | 0.51% | 0.93% |
| Mar 2026 | 47.1% | 38.5% | 7.5% | 4.2% | 1.3% | 0.56% | 0.85% |
| Apr 2026 | 59.7% | 26.8% | 6.6% | 4.4% | 1.3% | 0.59% | 0.72% |
| May 2026 | 56.3% | 30.9% | 6.3% | 4.1% | 1.2% | 0.45% | 0.68% |
| Jun 2026 | 56.3% | 30.9% | 6% | 4.1% | 1.5% | 0.45% | 0.68% |
| Jul 2026 | 55.4% | 30.3% | 7.2% | 4.1% | 1.8% | 0.54% | 0.66% |
| Aug 2026 | 50.4% | 33.7% | 8% | 4.5% | 2% | 0.6% | 0.74% |
| Sep 2026 | 46.1% | 37.8% | 7.3% | 5.1% | 1.9% | 1% | 0.83% |
How has the Freshservice and HaloITSM comparison changed over the last 12 months?
3 findings
- Freshservice was ahead of HaloITSM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Freshservice’s share of searches among service desk software worldwide moved from 4.2% to 5.1%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, HaloITSM’s share of searches among service desk software worldwide moved from 0.57% to 1%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
How did search popularity change for service desk software worldwide in September 2026?
2 changes
In September 2026, Freshservice gained share of searches among service desk software worldwide, from 4.5% to 5.1%.
HaloITSM’s share of searches among service desk software worldwide has gained ground for 3 months in a row, from 0.45% to 1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Freshservice’s and HaloITSM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freshservice
1 branded search term
- freshservice
HaloITSM
1 branded search term
- haloitsm
Other head-to-heads among service desk software
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