Brandwave

Ada vs Intercom Fin:Which is more popular?

In September 2026, Intercom Fin had more branded searches than Ada among AI customer support tools worldwide. Intercom Fin had about 33,100 branded searches, while Ada had 4,410. Intercom Fin made up 5.2% of all AI customer support tool searches we track, and Ada accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about AI customer support tools, Intercom Fin appeared in three of the five answers and Ada in one. Intercom Fin was mentioned before Ada in every answer that named either.

Among AI customer support tools worldwide in September 2026

Who do people search for more?

Intercom Fin, about 8 searches for every 1 for Ada

Intercom Fin 33.1K searchesAda 4.4K searches

Who does AI mention more?

Intercom Fin, mentioned in 3 of 5 answers, Ada in 1

Intercom Fin in 3 of 5Ada in 1 of 5

Who does AI recommend more?

Intercom Fin, named ahead of Ada in 3 of 3 answers

Intercom Fin first in 3Ada never first

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Top AI customer support tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Intercom Fin was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ada was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Intercom Fin was listed before Ada in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zendesk1st
  2. Intercom Fin2nd
  3. Freshdesk3rd
  4. Gorgias4th
  5. Forethought5th
  6. Ada6th
  7. Tidio–
  8. Kustomer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Freshdesk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gorgias3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intercom Fin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ada1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forethought1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tidio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kustomer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI customer support tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Ada or Intercom Fin more popular in search?

This chart shows how often people search Google for Ada and Intercom Fin by name. Each line represents a brand's share of searches for all eight AI customer support tools we track, month by month, from English-language searches worldwide.

Ada and Intercom Fin among AI customer support tools worldwide, by month

Share of searches by month for Intercom Fin, Ada. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskGorgiasFreshdeskIntercom FinTidioKustomerAdaForethought
Oct 202547.5%25.6%14.2%4.2%6.3%1.3%0.86%<0.01%
Nov 202541.7%33.5%12.5%3.7%6.7%1.1%0.75%<0.01%
Dec 202545.4%29.9%13.7%3.3%6%0.98%0.67%<0.01%
Jan 202649%26.4%12.1%4.3%6.5%1.1%0.65%<0.01%
Feb 202648.5%26.1%11.9%5.2%6.4%1%0.76%<0.01%
Mar 202651.4%22.7%11.5%5.6%6.8%1.1%0.86%<0.01%
Apr 202643.8%28.8%10.8%5.8%8.6%1.2%1%<0.01%
May 202649.5%26.7%10%5.4%6.5%1.1%0.84%<0.01%
Jun 202648.4%26.2%12%6.4%5.2%1%0.78%<0.01%
Jul 202643.1%34.8%10.7%4.7%4.7%1.1%0.87%<0.01%
Aug 202646%30.4%11.5%5%5%1.2%0.87%<0.01%
Sep 202648.1%26.1%14.5%5.2%4.3%1%0.7%<0.01%

How has the Ada and Intercom Fin comparison changed over the last 12 months?

3 findings
  • Intercom Fin was ahead of Ada in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ada’s share of searches among AI customer support tools worldwide moved from 0.86% to 0.7%, and its estimated monthly branded searches moved from 6.7K to 4.4K.
  • Across the 12 months ending September 2026, Intercom Fin’s share of searches among AI customer support tools worldwide moved from 4.2% to 5.2%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for AI customer support tools worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Ada worldwide fell 34.5% over 12 measured months, from 6.7K to 4.4K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Ada’s and Intercom Fin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ada

4 branded search terms

  • ada ai
  • ada conversational ai
  • ada cx
  • ada support

Intercom Fin

1 branded search term

  • fin ai

How the Brand Demand Index is measured

Other head-to-heads among AI customer support tools

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