Ada vs Netomi:Which is more popular by branded search?
In August 2026, Netomi had more branded searches than Ada among conversational AI platforms worldwide. Netomi was estimated to have 6.6K branded searches compared to Ada’s 720, and held a 1.6% Share of Search versus Ada’s 0.18%. These are worldwide searches for English-language branded terms.
Follow Ada vs Netomi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Ada or Netomi?
Compare the platforms used to automate customer conversations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Netomi, Ada. The figures are in the table below the chart.
View monthly share of search table
| Month | Ultimate | Forethought | Yellow.ai | Netomi | Ada |
|---|---|---|---|---|---|
| Oct 2025 | 89.7% | 6.1% | 2.9% | 0.86% | 0.39% |
| Nov 2025 | 89.2% | 5.9% | 2.9% | 1.6% | 0.3% |
| Dec 2025 | 90.5% | 4.9% | 3% | 1.3% | 0.22% |
| Jan 2026 | 90.8% | 4.9% | 3% | 1.1% | 0.25% |
| Feb 2026 | 89.2% | 5.9% | 2.9% | 1.6% | 0.3% |
| Mar 2026 | 86.3% | 9% | 2.8% | 1.5% | 0.29% |
| Apr 2026 | 90.6% | 5% | 2.4% | 1.6% | 0.25% |
| May 2026 | 91.6% | 4.2% | 2% | 2% | 0.25% |
| Jun 2026 | 92.1% | 3.5% | 2.5% | 1.7% | 0.22% |
| Jul 2026 | 90.2% | 4.1% | 3% | 2.4% | 0.3% |
| Aug 2026 | 91.1% | 4.1% | 3% | 1.6% | 0.18% |
| Sep 2026 | — | — | — | — | — |
How has the Ada and Netomi comparison changed over the last 12 months?
3 findings
- Netomi was ahead of Ada in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ada’s estimated Share of Search among conversational AI platforms worldwide moved from 0.39% to 0.18%, and its estimated monthly branded searches moved from 1.3K to 720.
- Across the 11 months ending August 2026, Netomi’s estimated Share of Search among conversational AI platforms worldwide moved from 0.86% to 1.6%, and its estimated monthly branded searches moved from 2.9K to 6.6K.
How did search popularity change for conversational AI platforms worldwide in August 2026?
2 changes
In August 2026, Netomi lost estimated Share of Search among conversational AI platforms worldwide, from 2.4% to 1.6%.
Estimated monthly branded searches for Ada worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ada’s and Netomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.