How popular isUltimate in search?
In August 2026, there were an estimated 368K branded searches for Ultimate worldwide which is up 22.3% over the last 11 months. Ultimate holds 88.5% estimated Share of Search among conversational AI platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ultimate88.5%
Yellow.ai5.8%
Forethought3.9%
Netomi1.6%
Ada0.17%
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Which conversational AI platforms compete with Ultimate?
Share of Search by month for Ultimate, Yellow.ai, Forethought. The figures are in the table below the chart.
View monthly share of search table
| Month | Ultimate | Yellow.ai | Forethought | Netomi | Ada |
|---|---|---|---|---|---|
| Oct 2025 | 87.1% | 5.7% | 5.9% | 0.84% | 0.38% |
| Nov 2025 | 86.7% | 5.7% | 5.8% | 1.6% | 0.29% |
| Dec 2025 | 87.9% | 5.8% | 4.8% | 1.3% | 0.21% |
| Jan 2026 | 88.1% | 5.8% | 4.8% | 1.1% | 0.24% |
| Feb 2026 | 86.7% | 5.7% | 5.8% | 1.6% | 0.29% |
| Mar 2026 | 83.9% | 5.5% | 8.8% | 1.5% | 0.28% |
| Apr 2026 | 88.5% | 4.8% | 4.9% | 1.6% | 0.24% |
| May 2026 | 89.8% | 4% | 4.1% | 2% | 0.24% |
| Jun 2026 | 89.9% | 4.8% | 3.4% | 1.6% | 0.22% |
| Jul 2026 | 87.6% | 5.8% | 4% | 2.4% | 0.29% |
| Aug 2026 | 88.5% | 5.8% | 3.9% | 1.6% | 0.17% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.5% | 368K | +22.3% | +0.9 points | |
| 2, held 2nd | 5.8% | 24.2K | +22.2% | +0.1 points | |
| 3, held 3rd | 3.9% | 16.4K | +19.7% | 0 points | |
| 4, held 4th | 1.6% | 6.6K | -18.5% | -0.8 points | |
| 5, held 5th | 0.17% | 720 | -28% | -0.1 points |
1.
Ultimate88.5%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +0.9 points.
5.8%
Held 2nd. 24.2K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
3.9%
Held 3rd. 16.4K estimated branded searches, +19.7% vs prior month. Share 0 points.
4.
Netomi1.6%
Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.
5.
Ada0.17%
Held 5th. 720 estimated branded searches, -28% vs prior month. Share -0.1 points.
Compare search popularity between Ultimate and its closest rivals
Every comparison with Ultimate
4 comparisons
How has branded search demand for Ultimate changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ultimate worldwide rose from 301K to 368K.
- Across the 11 months ending August 2026, Ultimate’s estimated Share of Search among conversational AI platforms worldwide increased from 87.1% to 88.5%.
- Across the 11 months ending August 2026, Ultimate’s estimated Share of Search among conversational AI platforms worldwide peaked at 89.9% in June 2026 and was lowest at 83.9% in March 2026.
How did search popularity change for conversational AI platforms worldwide in August 2026?
5 changes
In August 2026, Ultimate gained estimated Share of Search among conversational AI platforms worldwide, from 87.6% to 88.5%.
In August 2026, Netomi lost estimated Share of Search among conversational AI platforms worldwide, from 2.4% to 1.6%.
Yellow.ai’s estimated Share of Search among conversational AI platforms worldwide has gained ground for 3 months in a row, from 4% to 5.8% in August 2026.
Estimated monthly branded searches for Ada worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.
Estimated monthly branded searches for Forethought worldwide fell 20% over 11 measured months, from 20.5K to 16.4K in August 2026.
How is Ultimate measured?
Brandwave collects information about searches that people make online using Ultimate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ultimate
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