Netomi vs Ultimate:Which is more popular by branded search?
In August 2026, Ultimate had more branded searches than Netomi among conversational AI platforms worldwide. Ultimate was estimated to have 368K branded searches compared to Netomi’s 6.6K, and held a 91.1% Share of Search versus Netomi’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Netomi or Ultimate?
Compare the platforms used to automate customer conversations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ultimate, Netomi. The figures are in the table below the chart.
View monthly share of search table
| Month | Ultimate | Forethought | Yellow.ai | Netomi | Ada |
|---|---|---|---|---|---|
| Oct 2025 | 89.7% | 6.1% | 2.9% | 0.86% | 0.39% |
| Nov 2025 | 89.2% | 5.9% | 2.9% | 1.6% | 0.3% |
| Dec 2025 | 90.5% | 4.9% | 3% | 1.3% | 0.22% |
| Jan 2026 | 90.8% | 4.9% | 3% | 1.1% | 0.25% |
| Feb 2026 | 89.2% | 5.9% | 2.9% | 1.6% | 0.3% |
| Mar 2026 | 86.3% | 9% | 2.8% | 1.5% | 0.29% |
| Apr 2026 | 90.6% | 5% | 2.4% | 1.6% | 0.25% |
| May 2026 | 91.6% | 4.2% | 2% | 2% | 0.25% |
| Jun 2026 | 92.1% | 3.5% | 2.5% | 1.7% | 0.22% |
| Jul 2026 | 90.2% | 4.1% | 3% | 2.4% | 0.3% |
| Aug 2026 | 91.1% | 4.1% | 3% | 1.6% | 0.18% |
| Sep 2026 | — | — | — | — | — |
How has the Netomi and Ultimate comparison changed over the last 12 months?
3 findings
- Ultimate was ahead of Netomi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Netomi’s estimated Share of Search among conversational AI platforms worldwide moved from 0.86% to 1.6%, and its estimated monthly branded searches moved from 2.9K to 6.6K.
- Across the 11 months ending August 2026, Ultimate’s estimated Share of Search among conversational AI platforms worldwide moved from 89.7% to 91.1%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for conversational AI platforms worldwide in August 2026?
2 changes
In August 2026, Ultimate gained estimated Share of Search among conversational AI platforms worldwide, from 90.2% to 91.1%.
In August 2026, Netomi lost estimated Share of Search among conversational AI platforms worldwide, from 2.4% to 1.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Netomi’s and Ultimate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.