Loom vs Screencastify:Which is more popular by branded search?
In August 2026, Loom had more branded searches than Screencastify among screen recording tools worldwide. Loom was estimated to have 152K branded searches compared to Screencastify’s 63.2K, and held a 33.8% Share of Search versus Screencastify’s 14.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Loom or Screencastify?
Compare services and tools used to record screens and share explanatory videos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Loom, Screencastify. The figures are in the table below the chart.
View monthly share of search table
| Month | Loom | Zight | ScreenPal | Screencastify | Tella |
|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 7.8% | 29.4% | 31.7% | 0.57% |
| Nov 2025 | 32.3% | 8.2% | 31% | 27.6% | 0.92% |
| Dec 2025 | 37% | 7.9% | 28% | 26.6% | 0.56% |
| Jan 2026 | 38.2% | 9.9% | 28.6% | 22.6% | 0.7% |
| Feb 2026 | 36.4% | 16.4% | 21.4% | 25.2% | 0.66% |
| Mar 2026 | 38.2% | 24.7% | 19.5% | 16.9% | 0.68% |
| Apr 2026 | 37.9% | 24.4% | 19.9% | 16.8% | 0.96% |
| May 2026 | 33.9% | 27.2% | 17.4% | 20.6% | 0.94% |
| Jun 2026 | 41% | 26.7% | 15.2% | 16.4% | 0.63% |
| Jul 2026 | 44.1% | 28.5% | 15.7% | 11% | 0.72% |
| Aug 2026 | 33.8% | 30.9% | 20.4% | 14.1% | 0.8% |
| Sep 2026 | — | — | — | — | — |
How has the Loom and Screencastify comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Loom took it in November 2025.
- Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools worldwide moved from 30.5% to 33.8%, and its estimated monthly branded searches moved from 134K to 152K.
- Across the 11 months ending August 2026, Screencastify’s estimated Share of Search among screen recording tools worldwide moved from 31.7% to 14.1%, and its estimated monthly branded searches moved from 139K to 63.2K.
How did search popularity change for screen recording tools worldwide in August 2026?
2 changes
In August 2026, Screencastify gained estimated Share of Search among screen recording tools worldwide, from 11% to 14.1%.
In August 2026, Loom lost estimated Share of Search among screen recording tools worldwide, from 44.1% to 33.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Loom’s and Screencastify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Loom
4 branded search terms
- loom com
- loom screen recorder
- loom screen recording
- loom video
Screencastify
10 branded search terms
- app screencastify
- screen recorder screencastify
- screencastify
- screencastify app
- screencastify com
- screencastify online
- screencastify recorder
- screencastify screen recorder
- screencastify software
- screencastify video recorder
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.