Brandwave

How popular isLoom in search?

In August 2026, there were an estimated 152K branded searches for Loom worldwide which is up 13.5% over the last 11 months. Loom holds 33.8% estimated Share of Search among screen recording tools worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Loom33.8%
  2. Zight30.9%
  3. ScreenPal20.4%
  4. Screencastify14.1%
  5. Tella0.8%
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Which screen recording tools compete with Loom?

Loom against screen recording tools worldwide, by month

Share of Search by month for Loom, Zight, ScreenPal, Screencastify. The figures are in the table below the chart.

View monthly share of search table
MonthLoomZightScreenPalScreencastifyTella
Oct 202530.5%7.8%29.4%31.7%0.57%
Nov 202532.3%8.2%31%27.6%0.92%
Dec 202537%7.9%28%26.6%0.56%
Jan 202638.2%9.9%28.6%22.6%0.7%
Feb 202636.4%16.4%21.4%25.2%0.66%
Mar 202638.2%24.7%19.5%16.9%0.68%
Apr 202637.9%24.4%19.9%16.8%0.96%
May 202633.9%27.2%17.4%20.6%0.94%
Jun 202641%26.7%15.2%16.4%0.63%
Jul 202644.1%28.5%15.7%11%0.72%
Aug 202633.8%30.9%20.4%14.1%0.8%
Sep 2026—————

  1. 1.Loom

    33.8%

    held 1st · 152K estimated branded searches · -29.3% vs prior month · -10.3 points

  2. 2.Zight

    30.9%

    held 2nd · 139K estimated branded searches · -0.02% vs prior month · +2.4 points

  3. 3.ScreenPal

    20.4%

    held 3rd · 91.5K estimated branded searches · +20% vs prior month · +4.7 points

  4. 4.Screencastify

    14.1%

    held 4th · 63.2K estimated branded searches · +17.6% vs prior month · +3 points

  5. 5.Tella

    0.8%

    held 5th · 3.6K estimated branded searches · +2% vs prior month · +0.1 points

Compare search popularity between Loom and its closest rivals

How has branded search demand for Loom changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Loom worldwide rose from 134K to 152K.
  • Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools worldwide increased from 30.5% to 33.8%.
  • Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools worldwide peaked at 44.1% in July 2026 and was lowest at 30.5% in October 2025.
  • Across the 11 months ending August 2026, Loom rose from 2nd to 1st among screen recording tools worldwide.

How did search popularity change for screen recording tools worldwide in August 2026?

  1. In August 2026, ScreenPal gained estimated Share of Search among screen recording tools worldwide, from 15.7% to 20.4%.

  2. In August 2026, Screencastify gained estimated Share of Search among screen recording tools worldwide, from 11% to 14.1%.

  3. In August 2026, Zight gained estimated Share of Search among screen recording tools worldwide, from 28.5% to 30.9%.

  4. In August 2026, Loom lost estimated Share of Search among screen recording tools worldwide, from 44.1% to 33.8%.

  5. Estimated monthly branded searches for Tella worldwide rose 43% over 11 measured months, from 2.5K to 3.6K in August 2026.

How is Loom measured?

Brandwave collects information about searches that people make online using Loom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • loom com
  • loom screen recorder
  • loom screen recording
  • loom video

Do you work for Loom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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