Brandwave

OBS Studio vs OWN3D:Which is more popular?

In September 2026, OBS Studio had more branded searches than OWN3D among stream overlay tools worldwide. OBS Studio had about 4.7 million branded searches, while OWN3D had 8,100. OBS Studio made up 85.1% of all stream overlay tool searches we track, and OWN3D accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about stream overlay tools, OBS Studio appeared in all five answers and OWN3D in four. OWN3D was mentioned before OBS Studio in four out of five answers.

Among stream overlay tools worldwide in September 2026

Who do people search for more?

OBS Studio, about 585 searches for every 1 for OWN3D

OBS Studio 4.7M searchesOWN3D 8.1K searches

Who does AI mention more?

OBS Studio, mentioned in every answer we collected

OBS Studio in 5 of 5OWN3D in 4 of 5

Who does AI recommend more?

OWN3D, named ahead of OBS Studio in 4 of 5 answers

OWN3D first in 4OBS Studio first in 1

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Top stream overlay tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OBS Studio appeared in all five answers. OWN3D was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OWN3D was listed before OBS Studio in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. StreamElements1st
  2. OWN3D2nd
  3. Streamlabs3rd
  4. Nerd or Die4th
  5. OBS Studio5th
  6. Muxy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Streamlabs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StreamElements4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OWN3D4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nerd or Die4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Muxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stream overlay tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is OBS Studio or OWN3D more popular in search?

This chart shows how often people search Google for OBS Studio and OWN3D by name. Each line represents a brand's share of searches for all six stream overlay tools we track, month by month, from English-language searches worldwide.

OBS Studio and OWN3D among stream overlay tools worldwide, by month

Share of searches by month for OBS Studio, OWN3D. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioStreamlabsStreamElementsOWN3DNerd or DieMuxy
Oct 202583.3%9.8%6.5%0.22%0.14%<0.01%
Nov 202586.1%7.5%6.1%0.2%0.13%<0.01%
Dec 202586.1%7.5%6.1%0.2%0.11%<0.01%
Jan 202686.5%7.3%6%0.2%0.11%<0.01%
Feb 202684.8%8.2%6.7%0.22%0.12%<0.01%
Mar 202684.8%8.2%6.7%0.22%0.12%<0.01%
Apr 202686.1%7.5%6.1%0.16%0.09%0.02%
May 202683.6%8%8%0.18%0.1%0.06%
Jun 202687.4%6.8%5.6%0.15%0.07%0.03%
Jul 202683.6%8.8%7.2%0.19%0.11%0.04%
Aug 202683.6%8.8%7.2%0.19%0.11%0.03%
Sep 202685.1%8.1%6.6%0.15%0.08%0.02%

How has the OBS Studio and OWN3D comparison changed over the last 12 months?

3 findings
  • OBS Studio was ahead of OWN3D in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OBS Studio’s share of searches among stream overlay tools worldwide moved from 83.3% to 85.1%, and its estimated monthly branded searches held steady at 4.7M.
  • Across the 12 months ending September 2026, OWN3D’s share of searches among stream overlay tools worldwide moved from 0.22% to 0.15%, and its estimated monthly branded searches moved from 12.1K to 8.1K.

How did search popularity change for stream overlay tools worldwide in September 2026?

2 changes

  1. In September 2026, OBS Studio gained share of searches among stream overlay tools worldwide, from 83.6% to 85.1%.

  2. Estimated monthly branded searches for OWN3D worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using OBS Studio’s and OWN3D’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OBS Studio

3 branded search terms

  • obs
  • obs studio
  • obsstudio

OWN3D

1 branded search term

  • own3d

How the Brand Demand Index is measured

Other head-to-heads among stream overlay tools

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