Brandwave

Stream overlay tools:Which brands are most popular in search?

In August 2026, Streamlabs was the most searched among stream overlay tools worldwide, with an estimated 450K branded searches and 53.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Streamlabs53.9%
  2. StreamElements44.1%
  3. OWN3D1.2%
  4. Nerd or Die0.65%
  5. Muxy0.19%

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Share of SearchLeaderboard

Compare the tools streamers use for overlays, alerts and channel branding. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among stream overlay tools worldwide, by month

Share of Search by month for Streamlabs, StreamElements. The figures are in the table below the chart.

View monthly share of search table
MonthStreamlabsStreamElementsOWN3DNerd or DieMuxy
Oct 202558.6%39.2%1.3%0.86%0.04%
Nov 202553.7%43.9%1.4%0.97%0.05%
Dec 202553.8%44%1.4%0.79%0.05%
Jan 202653.7%44%1.4%0.79%0.04%
Feb 202653.8%44%1.4%0.79%0.05%
Mar 202653.8%44%1.4%0.79%0.04%
Apr 202653.9%44.1%1.2%0.65%0.16%
May 202649%49%1.1%0.59%0.39%
Jun 202653.9%44.1%1.2%0.53%0.23%
Jul 202653.9%44.1%1.2%0.65%0.23%
Aug 202653.9%44.1%1.2%0.65%0.19%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Streamlabs

    53.9%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.StreamElements

    44.1%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.OWN3D

    1.2%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Nerd or Die

    0.65%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Muxy

    0.19%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among stream overlay tools worldwide?

In August 2026, Streamlabs was the most searched among stream overlay tools worldwide, with an estimated 450K branded searches and 53.9% estimated Share of Search within this set. StreamElements is in 2nd place, 9.8 percentage points behind at 44.1% Share of Search.

Global stream overlay tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Streamlabs58.6% → 53.9%58.6%Oct 202549%May 20261st
StreamElements39.2% → 44.1%49%May 202639.2%Oct 20252nd
OWN3D1.3% → 1.2%1.4%Jan 20261.1%May 20263rd
Nerd or Die0.86% → 0.65%0.97%Nov 20250.53%Jun 20264th
Muxy0.04% → 0.19%0.39%May 20260.04%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Streamlabs’ estimated Share of Search among stream overlay tools worldwide decreased from 58.6% to 53.9%.
  • Across the 11 months ending August 2026, StreamElements’ estimated Share of Search among stream overlay tools worldwide increased from 39.2% to 44.1%.
  • Across the 11 months ending August 2026, Streamlabs’ estimated Share of Search among stream overlay tools worldwide peaked at 58.6% in October 2025 and was lowest at 49% in May 2026.
  • Across the 11 months ending August 2026, StreamElements’ estimated Share of Search among stream overlay tools worldwide peaked at 49% in May 2026 and was lowest at 39.2% in October 2025.
  • Across the 11 months ending August 2026, OWN3D, Nerd or Die and Muxy held steady: their estimated Share of Search among stream overlay tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for stream overlay tools worldwide in August 2026?

  1. Estimated monthly branded searches for Muxy worldwide rose 310.3% over 11 measured months, from 390 to 1.6K in August 2026.

  2. Estimated monthly branded searches for Nerd or Die worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  3. Estimated monthly branded searches for OWN3D worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

  4. Estimated monthly branded searches for Streamlabs worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

How the Brand Demand Index is measured

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