Brandwave

Live streaming software:Which brands are most popular in search?

In August 2026, OBS Studio was the most searched among live streaming software worldwide, with an estimated 1.8M branded searches and 70.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. OBS Studio70.7%
  2. Streamlabs17.4%
  3. Restream9.5%
  4. vMix2.3%
  5. Ecamm Live0.14%

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Share of SearchLeaderboard

Compare the software used to stream live video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among live streaming software worldwide, by month

Share of Search by month for OBS Studio, Streamlabs, Restream, vMix. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioStreamlabsRestreamvMixEcamm Live
Oct 202572.5%17.8%6.5%2.9%0.21%
Nov 202578.6%12.9%5.8%2.6%0.19%
Dec 202579%13%5.8%2.1%0.16%
Jan 202683.1%11.2%4.1%1.5%0.13%
Feb 202675.4%15.1%6.8%2.5%0.22%
Mar 202674.3%14.9%8.2%2.5%0.22%
Apr 202677.9%12.8%7%2.1%0.15%
May 202675.4%15.1%6.8%2.5%0.18%
Jun 202682.1%11%4.9%1.8%0.11%
Jul 202670.7%17.4%9.5%2.3%0.14%
Aug 202670.7%17.4%9.5%2.3%0.14%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.OBS Studio

    70.7%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Streamlabs

    17.4%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Restream

    9.5%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.vMix

    2.3%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Ecamm Live

    0.14%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among live streaming software worldwide?

In August 2026, OBS Studio was the most searched among live streaming software worldwide, with an estimated 1.8M branded searches and 70.7% estimated Share of Search within this set. Streamlabs is in 2nd place, 53.3 percentage points behind at 17.4% Share of Search.

Global live streaming software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
OBS Studio72.5% → 70.7%83.1%Jan 202670.7%Jul 20261st
Streamlabs17.8% → 17.4%17.8%Oct 202511%Jun 20262nd
Restream6.5% → 9.5%9.5%Jul 20264.1%Jan 20263rd
vMix2.9% → 2.3%2.9%Oct 20251.5%Jan 20264th
Ecamm Live0.21% → 0.14%0.22%Feb 20260.11%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among live streaming software worldwide decreased from 72.5% to 70.7%.
  • Across the 11 months ending August 2026, Restream’s estimated Share of Search among live streaming software worldwide increased from 6.5% to 9.5%.
  • Across the 11 months ending August 2026, vMix’s estimated Share of Search among live streaming software worldwide decreased from 2.9% to 2.3%.
  • Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among live streaming software worldwide peaked at 83.1% in January 2026 and was lowest at 70.7% in July 2026.
  • Across the 11 months ending August 2026, Streamlabs’ estimated Share of Search among live streaming software worldwide peaked at 17.8% in October 2025 and was lowest at 11% in June 2026.
  • Across the 11 months ending August 2026, Restream’s estimated Share of Search among live streaming software worldwide peaked at 9.5% in July 2026 and was lowest at 4.1% in January 2026.
  • Across the 11 months ending August 2026, vMix’s estimated Share of Search among live streaming software worldwide peaked at 2.9% in October 2025 and was lowest at 1.5% in January 2026.
  • Across the 11 months ending August 2026, Streamlabs and Ecamm Live held steady: their estimated Share of Search among live streaming software worldwide each moved less than 0.5 percentage points.

How did search popularity change for live streaming software worldwide in August 2026?

  1. Estimated monthly branded searches for Restream worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026.

  2. Estimated monthly branded searches for Ecamm Live worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.

  3. Estimated monthly branded searches for vMix worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

  4. Estimated monthly branded searches for OBS Studio worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026.

  5. Estimated monthly branded searches for Streamlabs worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

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