OBS Studio vs vMix:Which is more popular by branded search?
In August 2026, OBS Studio had more branded searches than vMix among live streaming software worldwide. OBS Studio was estimated to have 1.8M branded searches compared to vMix’s 60.5K, and held a 70.7% Share of Search versus vMix’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, OBS Studio or vMix?
Compare the software used to stream live video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OBS Studio, vMix. The figures are in the table below the chart.
View monthly share of search table
| Month | OBS Studio | Streamlabs | Restream | vMix | Ecamm Live |
|---|---|---|---|---|---|
| Oct 2025 | 72.5% | 17.8% | 6.5% | 2.9% | 0.21% |
| Nov 2025 | 78.6% | 12.9% | 5.8% | 2.6% | 0.19% |
| Dec 2025 | 79% | 13% | 5.8% | 2.1% | 0.16% |
| Jan 2026 | 83.1% | 11.2% | 4.1% | 1.5% | 0.13% |
| Feb 2026 | 75.4% | 15.1% | 6.8% | 2.5% | 0.22% |
| Mar 2026 | 74.3% | 14.9% | 8.2% | 2.5% | 0.22% |
| Apr 2026 | 77.9% | 12.8% | 7% | 2.1% | 0.15% |
| May 2026 | 75.4% | 15.1% | 6.8% | 2.5% | 0.18% |
| Jun 2026 | 82.1% | 11% | 4.9% | 1.8% | 0.11% |
| Jul 2026 | 70.7% | 17.4% | 9.5% | 2.3% | 0.14% |
| Aug 2026 | 70.7% | 17.4% | 9.5% | 2.3% | 0.14% |
| Sep 2026 | — | — | — | — | — |
How has the OBS Studio and vMix comparison changed over the last 12 months?
3 findings
- OBS Studio was ahead of vMix in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among live streaming software worldwide moved from 72.5% to 70.7%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 11 months ending August 2026, vMix’s estimated Share of Search among live streaming software worldwide moved from 2.9% to 2.3%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
How did search popularity change for live streaming software worldwide in August 2026?
2 changes
Estimated monthly branded searches for vMix worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
Estimated monthly branded searches for OBS Studio worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using OBS Studio’s and vMix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OBS Studio
1 branded search term
- obs
vMix
1 branded search term
- vmix
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.