RODE vs Yellowtec:Which is more popular?
In September 2026, RODE had more branded searches than Yellowtec among boom arm brands worldwide. RODE had about 164,000 branded searches, while Yellowtec had 2,400. RODE made up 16.2% of all boom arm brand searches we track, and Yellowtec accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about boom arm brands, RODE appeared in three of the five answers and Yellowtec in two. RODE was mentioned before Yellowtec in every answer that named either.
Who do people search for more?
RODE, about 68 searches for every 1 for Yellowtec
Who does AI mention more?
RODE, mentioned in 3 of 5 answers, Yellowtec in 2
Who does AI recommend more?
RODE, named ahead of Yellowtec in 3 of 3 answers
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Top boom arm brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, RODE was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Yellowtec was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. RODE was listed before Yellowtec in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Elgato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shure4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- RODE3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blue3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yellowtec2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HyperX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about boom arm brands
5 answers
Asked ChatGPT
“Which boom arm brand should I buy?”
Asked ChatGPT
“What are the best boom arm brands?”
Asked ChatGPT
“What's the best boom arm brand for a home studio?”
Searched Google, AI Overview
“mic boom arm”
Searched Google, AI Overview
“microphone boom arm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is RODE or Yellowtec more popular in search?
This chart shows how often people search Google for RODE and Yellowtec by name. Each line represents a brand's share of searches for all six boom arm brands we track, month by month, from English-language searches worldwide.
Share of searches by month for RODE, Yellowtec. The figures are in the table below the chart.
View monthly share of searches table
| Month | HyperX | Shure | RODE | Blue | Yellowtec | Elgato |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 20% | 15.8% | 10.1% | 0.18% | 0.07% |
| Nov 2025 | 58.4% | 16.5% | 15% | 9.9% | 0.15% | 0.08% |
| Dec 2025 | 59.5% | 16.8% | 13.1% | 10.4% | 0.15% | 0.08% |
| Jan 2026 | 55.9% | 18.2% | 14.4% | 11.2% | 0.2% | 0.07% |
| Feb 2026 | 53.4% | 20.4% | 15.7% | 10.3% | 0.18% | 0.07% |
| Mar 2026 | 53.4% | 20.4% | 15.7% | 10.3% | 0.18% | 0.07% |
| Apr 2026 | 52.8% | 20.7% | 16.9% | 9.4% | 0.16% | 0.07% |
| May 2026 | 52.9% | 20.9% | 16.7% | 9.1% | 0.3% | 0.07% |
| Jun 2026 | 55.5% | 18.3% | 16.7% | 9.1% | 0.2% | 0.07% |
| Jul 2026 | 54.4% | 18.2% | 16.6% | 10.6% | 0.19% | 0.07% |
| Aug 2026 | 53.4% | 19.2% | 16.4% | 10.7% | 0.19% | 0.07% |
| Sep 2026 | 53.2% | 21.6% | 16.2% | 8.7% | 0.24% | 0.07% |
How has the RODE and Yellowtec comparison changed over the last 12 months?
3 findings
- RODE was ahead of Yellowtec in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, RODE’s share of searches among boom arm brands worldwide moved from 15.8% to 16.2%, and its estimated monthly branded searches moved from 170K to 164K.
- Across the 12 months ending September 2026, Yellowtec’s share of searches among boom arm brands worldwide moved from 0.18% to 0.24%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
How did search popularity change for boom arm brands worldwide in September 2026?
2 changes
RODE’s share of searches among boom arm brands worldwide has lost ground for 3 months in a row, from 16.7% to 16.2% in September 2026.
Estimated monthly branded searches for Yellowtec worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using RODE’s and Yellowtec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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