Brandwave

How popular isSteelSeries in search?

In September 2026, there were an estimated 455K branded searches for SteelSeries worldwide which is down 18.2% over the last 12 months. SteelSeries holds 0.05% estimated Share of Search among gaming peripheral brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Logitech38.5%
  2. Corsair21.1%
  3. Razer17.3%
  4. HyperX13.9%
  5. Turtle Beach9.3%
  6. SteelSeries0.05%
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Which gaming peripheral brands compete with SteelSeries?

SteelSeries against gaming peripheral brands worldwide, by month

Share of Search by month for Logitech, Corsair, Razer, HyperX, Turtle Beach, SteelSeries. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechCorsairRazerHyperXTurtle BeachSteelSeries
Oct 202541.4%18.6%18.6%13.1%8.2%0.05%
Nov 202536.7%20.1%20.1%15.2%7.9%0.06%
Dec 202536.1%19.7%19.7%14.9%9.4%0.06%
Jan 202636%24%19.6%13%7.4%0.06%
Feb 202636.8%20.2%20.2%13.9%8.9%0.06%
Mar 202635.4%23.6%19.4%13.3%8.3%0.04%
Apr 202639.4%21.6%17.7%13.5%7.8%0.05%
May 202639.4%21.6%17.7%13.5%7.8%0.04%
Jun 202638.6%21.2%17.3%13.9%9%0.04%
Jul 202633.8%22.8%18.6%15%9.7%0.04%
Aug 202638.5%21.1%17.3%13.9%9.3%0.05%
Sep 202638.5%21.1%17.3%13.9%9.3%0.05%

  1. 1.Logitech

    38.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Corsair

    21.1%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Razer

    17.3%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.HyperX

    13.9%

    Held 4th. 541K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Turtle Beach

    9.3%

    Held 5th. 362K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.SteelSeries

    0.05%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between SteelSeries and its closest rivals

Every comparison with SteelSeries

How has branded search demand for SteelSeries changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for SteelSeries worldwide fell from 556K to 455K.
  • Across the 12 months ending September 2026, SteelSeries’ estimated Share of Search among gaming peripheral brands worldwide held steady at 0.05%.

How did search popularity change for gaming peripheral brands worldwide in September 2026?

  1. Estimated monthly branded searches for SteelSeries worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  2. Estimated monthly branded searches for Razer worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  3. Estimated monthly branded searches for Logitech worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

Where does SteelSeries compete?

SteelSeries is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Wireless headset brands7th of 70.05%Show ranking
Gaming mouse brands4th of 511.5%Show ranking
Gaming peripheral brands6th of 60.05%Shown above
Gaming headset brands4th of 612.8%Show ranking
Headset stand brands5th of 50.06%Show ranking
Computer mouse brands4th of 50.06%Show ranking
Wireless mouse brands3rd of 30.13%Show ranking

How is SteelSeries measured?

Brandwave collects information about searches that people make online using SteelSeries’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • gaming mouse steelseries
  • steelseries
  • steelseries aerox

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