Brandwave

Kanto vs SteelSeries:Which is more popular?

In September 2026, Kanto had more branded searches than SteelSeries among headset stand brands worldwide. Kanto had about 90,500 branded searches, while SteelSeries had 1,900. Kanto made up 2.7% of all headset stand brand searches we track, and SteelSeries accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about headset stand brands, Kanto appeared in two of the five answers and SteelSeries in one. Kanto was mentioned before SteelSeries in every answer that named either.

Among headset stand brands worldwide in September 2026

Who do people search for more?

Kanto, about 48 searches for every 1 for SteelSeries

Kanto 90.5K searchesSteelSeries 1.9K searches

Who does AI mention more?

Kanto, mentioned in 2 of 5 answers, SteelSeries in 1

Kanto in 2 of 5SteelSeries in 1 of 5

Who does AI recommend more?

Kanto, named ahead of SteelSeries in 2 of 2 answers

Kanto first in 2SteelSeries never first

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Top headset stand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kanto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SteelSeries was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kanto was listed before SteelSeries in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Razer1st
  2. Corsair2nd
  3. Kanto3rd
  4. Logitech4th
  5. Avantree5th
  6. Satechi6th
  7. SteelSeries7th
  8. HyperX–
  9. Jabra–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Corsair3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Razer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kanto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Satechi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avantree2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logitech1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SteelSeries1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HyperX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jabra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about headset stand brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kanto or SteelSeries more popular in search?

This chart shows how often people search Google for Kanto and SteelSeries by name. Each line represents a brand's share of searches for all nine headset stand brands we track, month by month, from English-language searches worldwide.

Kanto and SteelSeries among headset stand brands worldwide, by month

Share of searches by month for Kanto, SteelSeries. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechCorsairHyperXJabraKantoSatechiAvantreeSteelSeriesRazer
Oct 202549.2%22.1%15.5%9.9%2%1.1%0.18%0.06%0.02%
Nov 202544.7%24.4%18.5%9%1.8%1.2%0.2%0.07%0.02%
Dec 202545.5%24.8%18.8%7.5%1.8%1.2%0.25%0.07%0.04%
Jan 202643.7%29.1%15.8%7.7%2.2%1.2%0.24%0.07%0.02%
Feb 202644.8%24.6%16.9%9.6%2.7%1.2%0.2%0.07%0.02%
Mar 202642.2%28.1%15.9%9.1%3.1%1.4%0.19%0.05%0.02%
Apr 202645.3%24.9%15.6%9.4%3.3%1.2%0.2%0.06%0.02%
May 202645.8%25.1%15.8%8.4%3.4%1.2%0.2%0.05%0.01%
Jun 202645.9%25.2%16.5%8.4%2.8%1%0.2%0.05%0.01%
Jul 202640.6%27.4%18%9.1%3%1.6%0.22%0.05%0.02%
Aug 202645.6%25%16.4%8.4%2.8%1.5%0.2%0.06%0.02%
Sep 202645.3%24.8%16.3%9%2.7%1.5%0.2%0.06%0.02%

How has the Kanto and SteelSeries comparison changed over the last 12 months?

3 findings
  • Kanto was ahead of SteelSeries in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kanto’s share of searches among headset stand brands worldwide moved from 2% to 2.7%, and its estimated monthly branded searches moved from 74K to 90.5K.
  • Across the 12 months ending September 2026, SteelSeries’ share of searches among headset stand brands worldwide held steady at 0.06%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for headset stand brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Kanto worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  2. Estimated monthly branded searches for SteelSeries worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kanto’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kanto

1 branded search term

  • kanto

SteelSeries

1 branded search term

  • gaming mouse steelseries

How the Brand Demand Index is measured

Other head-to-heads among headset stand brands

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