Brandwave

How popular isLogitech in search?

In August 2026, there were an estimated 1.7M branded searches for Logitech worldwide which is down 19.8% over the last 11 months. Logitech holds 6.1% estimated Share of Search among ergonomic keyboard brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Microsoft Copilot92.3%
  2. Logitech6.1%
  3. Keychron1.6%
  4. Kinesis0.02%
  5. Ergodox0.01%
  6. Perixx0.01%
Logitech website (opens in a new tab)

Follow Logitech and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which ergonomic keyboard brands compete with Logitech?

Logitech against ergonomic keyboard brands worldwide, by month

Share of Search by month for Microsoft Copilot, Logitech. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft CopilotLogitechKeychronKinesisErgodoxPerixx
Oct 202593.8%5.3%0.83%0.02%0.01%<0.01%
Nov 202593.5%5.4%1%0.02%0.01%<0.01%
Dec 202592.2%6.5%1.3%0.02%0.01%0.01%
Jan 202692.2%6.5%1.3%0.02%0.01%0.01%
Feb 202693.5%5.3%1.1%0.02%0.01%0.01%
Mar 202694.4%4.5%1.1%0.02%<0.01%<0.01%
Apr 202694.7%4.4%0.88%0.02%<0.01%<0.01%
May 202694.7%4.4%0.89%0.01%<0.01%<0.01%
Jun 202693.8%5%1.1%0.02%<0.01%<0.01%
Jul 202693.6%5%1.3%0.03%0.01%<0.01%
Aug 202692.3%6.1%1.6%0.02%0.01%0.01%
Sep 2026——————

  1. 1.Microsoft Copilot

    92.3%

    Held 1st. 26.2M estimated branded searches, -3.3% vs prior month. Share -1.4 points.

  2. 2.Logitech

    6.1%

    Held 2nd. 1.7M estimated branded searches, +20.7% vs prior month. Share +1.2 points.

  3. 3.Keychron

    1.6%

    Held 3rd. 441K estimated branded searches, +15.1% vs prior month. Share +0.2 points.

  4. 4.Kinesis

    0.02%

    Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share 0 points.

  5. 5.Ergodox

    0.01%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Perixx

    0.01%

    Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

Compare search popularity between Logitech and its closest rivals

How has branded search demand for Logitech changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Logitech worldwide fell from 2.2M to 1.7M.
  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among ergonomic keyboard brands worldwide increased from 5.3% to 6.1%.
  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among ergonomic keyboard brands worldwide peaked at 6.5% in December 2025 and was lowest at 4.4% in May 2026.

How did search popularity change for ergonomic keyboard brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among ergonomic keyboard brands worldwide, from 5% to 6.1%.

  2. In August 2026, Microsoft Copilot lost estimated Share of Search among ergonomic keyboard brands worldwide, from 93.6% to 92.3%.

  3. Keychron’s estimated Share of Search among ergonomic keyboard brands worldwide has gained ground for 3 months in a row, from 0.89% to 1.6% in August 2026.

  4. Estimated monthly branded searches for Kinesis worldwide fell 45.5% over 11 measured months, from 9.9K to 5.4K in August 2026.

  5. Estimated monthly branded searches for Ergodox worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  6. Estimated monthly branded searches for Perixx worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

Where does Logitech compete?

Logitech is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vertical mouse brands2nd of 65.9%Show ranking
Ergonomic keyboard brands2nd of 66.1%Shown above
Streaming webcam brands2nd of 534.3%Show ranking
Webcam brands2nd of 534.3%Show ranking
Computer mouse brands1st of 539.9%Show ranking
Gaming mouse brands1st of 542.3%Show ranking
Gaming headset brands1st of 646.1%Show ranking
Video conferencing hardware1st of 667.2%Show ranking
Meeting room systems1st of 671.9%Show ranking
Tablet case brands1st of 679.7%Show ranking
Desktop speaker brands1st of 682.8%Show ranking
Webcam light brands1st of 683.7%Show ranking

How is Logitech measured?

Brandwave collects information about searches that people make online using Logitech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • gaming mouse logitech
  • logitech
  • logitech brio
  • logitech com
  • logitech g pro
  • logitech gaming mouse
  • logitech webcam
  • webcam logitech

Do you work for Logitech? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Logitech your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free