Brandwave

Logitech vs Next Level Racing:Which is more popular?

In September 2026, Logitech had more branded searches than Next Level Racing among sim racing brands worldwide. Logitech had about 396,000 branded searches, while Next Level Racing had 40,500. Logitech made up 39.8% of all sim racing brand searches we track, and Next Level Racing accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about sim racing brands, Logitech appeared in three of the four answers and Next Level Racing in none.

Among sim racing brands worldwide in September 2026

Who do people search for more?

Logitech, about 10 searches for every 1 for Next Level Racing

Logitech 396K searchesNext Level Racing 40.5K searches

Who does AI mention more?

Logitech, mentioned in 3 of 4 answers, Next Level Racing in 0

Logitech in 3 of 4Next Level Racing in 0 of 4

Who does AI recommend more?

Logitech, the only one of the two named

Logitech first in 3Next Level Racing never named

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Top sim racing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Logitech was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Next Level Racing did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moza1st
  2. Logitech2nd
  3. Fanatec3rd
  4. Simagic4th
  5. Thrustmaster5th
  6. Simucube6th
  7. Playseat–
  8. Next Level Racing–
  9. Trak Racer–
  10. Sim-Lab–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moza4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Logitech3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fanatec2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thrustmaster2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Simagic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Simucube1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Playseat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Next Level Racing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trak Racer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sim-Lab0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about sim racing brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Logitech or Next Level Racing more popular in search?

This chart shows how often people search Google for Logitech and Next Level Racing by name. Each line represents a brand's share of searches for all 12 sim racing brands we track, month by month, from English-language searches worldwide.

Logitech and Next Level Racing among sim racing brands worldwide, by month

Share of searches by month for Logitech, Next Level Racing. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechFanatecMozaPlayseatSimagicThrustmasterNext Level RacingSimucubeTrak RacerSim-LabHeusinkveldAsetek SimSports
Oct 202536%25.8%6.5%6.3%6.3%5.7%4.2%4.2%2.3%1.6%0.69%0.39%
Nov 202535.1%29.1%7%5.8%5.8%5.2%3.9%3.2%2.6%1.2%0.64%0.36%
Dec 202537.9%25.8%6.4%7.7%5.2%5.6%4.2%2.8%2.3%1%0.57%0.23%
Jan 202636.4%26.2%8%6.4%5.3%5.7%4.3%2.9%2.4%1.3%0.86%0.28%
Feb 202637.1%25.2%7.7%6.2%5.1%5.6%5.1%2.8%2.8%1.5%0.83%0.27%
Mar 202635.3%25.4%7.8%6.3%6.3%5.7%5.1%2.8%2.8%1.5%0.84%0.3%
Apr 202637%26.7%8.2%5.4%5.4%4.9%4.4%2.9%2.4%1.6%0.88%0.28%
May 202638.8%24.7%8.8%5%6.1%5.6%4.1%2.7%2.2%1.2%0.66%0.27%
Jun 202636.5%24.7%8.3%5%7.4%5.6%4.1%2.7%3.3%1.5%0.66%0.26%
Jul 202641%19.8%9.1%4.9%7.3%5.4%4%2.7%3.3%1.5%0.8%0.29%
Aug 202639.3%20%10.8%4.9%6%4.6%4.9%2.7%4%1.8%0.8%0.26%
Sep 202639.8%20.2%10.9%6.1%6.1%4.6%4.1%2.7%2.7%1.8%0.81%0.23%

Logitech sells other things too, so only its searches that name this product count here, like “logitech g29”.

How has the Logitech and Next Level Racing comparison changed over the last 12 months?

3 findings

How did search popularity change for sim racing brands worldwide in September 2026?

3 changes

  1. In September 2026, Playseat overtook Simagic and Next Level Racing to rank 4th among sim racing brands worldwide, with 6.1% of the searches.

  2. In September 2026, Next Level Racing lost share of searches among sim racing brands worldwide, from 4.9% to 4.1%.

  3. Estimated monthly branded searches for Logitech worldwide fell 22.8% over 12 measured months, from 513K to 396K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Logitech’s and Next Level Racing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Logitech

3 branded search terms

  • logitech g pro wheel
  • logitech g29
  • logitech g923

Next Level Racing

1 branded search term

  • next level racing

How the Brand Demand Index is measured

Other head-to-heads among sim racing brands

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