Sim racing brands:Which are most popular?

Name: Sim racing brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Logitech was the most searched sim racing brand worldwide, accounting for 39.8% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, Moza showed up in every answer. Moza was recommended most often, coming first in one out of three responses that gave a list.

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Top sim racing brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Moza appeared every time. Moza was recommended most often, coming first in one out of three answers that gave a list. Logitech was second, and Fanatec was third. Playseat, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Moza	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Logitech	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Fanatec	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Thrustmaster	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Simagic	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Simucube	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Playseat	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Next Level Racing	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Trak Racer	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Sim-Lab	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Heusinkveld	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Asetek SimSports	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Moza4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Logitech3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fanatec2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Thrustmaster2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Simagic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Simucube1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Playseat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Next Level Racing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trak Racer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sim-Lab0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Heusinkveld0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Asetek SimSports0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sim racing brands

4 answers

Asked ChatGPT
“What's the best sim racing wheel for beginners?”
1. 1Logitech
2. 2Moza
3. 3Thrustmaster
Asked ChatGPT
“Which sim racing brand should I buy from?”
1. 1Moza
2. 2Fanatec
3. 3Simagic
4. 4Logitech
Asked ChatGPT
“What's the best direct drive wheel for sim racing?”
1. 1Logitech
2. 2Moza
3. 3Fanatec
4. 4Simucube
Searched Google, AI Overview
“sim racing wheel”
1. 1Moza
2. 2Thrustmaster
Searched Google, AI Overview
“sim racing rig”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which sim racing brands do people search for most?

This chart shows how often people search Google for each sim racing brand by name. Each line represents a brand's share of searches for all 12 sim racing brands we track, month by month, from English-language searches worldwide.

Share of searches among sim racing brands worldwide, by month

Month	Logitech	Fanatec	Moza	Playseat	Simagic	Thrustmaster	Next Level Racing	Simucube	Trak Racer	Sim-Lab	Heusinkveld	Asetek SimSports
Oct 2025	36%	25.8%	6.5%	6.3%	6.3%	5.7%	4.2%	4.2%	2.3%	1.6%	0.69%	0.39%
Nov 2025	35.1%	29.1%	7%	5.8%	5.8%	5.2%	3.9%	3.2%	2.6%	1.2%	0.64%	0.36%
Dec 2025	37.9%	25.8%	6.4%	7.7%	5.2%	5.6%	4.2%	2.8%	2.3%	1%	0.57%	0.23%
Jan 2026	36.4%	26.2%	8%	6.4%	5.3%	5.7%	4.3%	2.9%	2.4%	1.3%	0.86%	0.28%
Feb 2026	37.1%	25.2%	7.7%	6.2%	5.1%	5.6%	5.1%	2.8%	2.8%	1.5%	0.83%	0.27%
Mar 2026	35.3%	25.4%	7.8%	6.3%	6.3%	5.7%	5.1%	2.8%	2.8%	1.5%	0.84%	0.3%
Apr 2026	37%	26.7%	8.2%	5.4%	5.4%	4.9%	4.4%	2.9%	2.4%	1.6%	0.88%	0.28%
May 2026	38.8%	24.7%	8.8%	5%	6.1%	5.6%	4.1%	2.7%	2.2%	1.2%	0.66%	0.27%
Jun 2026	36.5%	24.7%	8.3%	5%	7.4%	5.6%	4.1%	2.7%	3.3%	1.5%	0.66%	0.26%
Jul 2026	41%	19.8%	9.1%	4.9%	7.3%	5.4%	4%	2.7%	3.3%	1.5%	0.8%	0.29%
Aug 2026	39.3%	20%	10.8%	4.9%	6%	4.6%	4.9%	2.7%	4%	1.8%	0.8%	0.26%
Sep 2026	39.8%	20.2%	10.9%	6.1%	6.1%	4.6%	4.1%	2.7%	2.7%	1.8%	0.81%	0.23%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Logitech	39.8%	396K	0%	+0.5 points
2, held 2nd	Fanatec Corsair	20.2%	201K	0%	+0.2 points
3, held 3rd	Moza	10.9%	109K	0%	+0.1 points
4, moved from 6th to 4th	Playseat	6.1%	60.5K	+22.2%	+1.2 pointsmoved from 6th to 4th
5, moved from 4th to 5th	Simagic	6.1%	60.5K	0%	+0.1 pointsmoved from 4th to 5th
6, moved from 7th to 6th	Thrustmaster	4.6%	45.9K	0%	+0.1 pointsmoved from 7th to 6th
7, moved from 5th to 7th	Next Level Racing	4.1%	40.5K	-18.2%	-0.8 pointsmoved from 5th to 7th
8, moved from 9th to 8th	Simucube	2.7%	27.1K	0%	0 pointsmoved from 9th to 8th
9, moved from 8th to 9th	Trak Racer	2.7%	27.1K	-33.1%	-1.3 pointsmoved from 8th to 9th
10, held 10th	Sim-Lab	1.8%	18.1K	0%	0 points
11, held 11th	Heusinkveld	0.81%	8.1K	0%	0 points
12, held 12th	Asetek SimSports	0.23%	2.3K	-11.5%	0 points

1.Logitech
39.8%
Held 1st. 396K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.Fanatec
20.2%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.Moza
10.9%
Held 3rd. 109K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.Playseat
6.1%
Moved from 6th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.2 points.
5.Simagic
6.1%
Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.Thrustmaster
4.6%
Moved from 7th to 6th. 45.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.Next Level Racing
4.1%
Moved from 5th to 7th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
8.Simucube
2.7%
Moved from 9th to 8th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
9.Trak Racer
2.7%
Moved from 8th to 9th. 27.1K estimated branded searches, -33.1% vs prior month. Share -1.3 points.
10.Sim-Lab
1.8%
Held 10th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
11.Heusinkveld
0.81%
Held 11th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
12.Asetek SimSports
0.23%
Held 12th. 2.3K estimated branded searches, -11.5% vs prior month. Share 0 points.

Logitech sells other things too, so only its searches that name this product count here, like “logitech g29”.

Which brand is most popular in search among sim racing brands worldwide?

12 brands

In September 2026, Logitech was the most searched among sim racing brands worldwide, with an estimated 396K branded searches, 39.8% of all searches for the 12 we track. Fanatec is in 2nd place, 19.6 percentage points behind at 20.2%.

Global sim racing brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Logitech	36% → 39.8%	41%Jul 2026	35.1%Nov 2025	1st
Fanatec	25.8% → 20.2%	29.1%Nov 2025	19.8%Jul 2026	2nd
Moza	6.5% → 10.9%	10.9%Sep 2026	6.4%Dec 2025	3rd
Playseat	6.3% → 6.1%	7.7%Dec 2025	4.9%Jul 2026	4th
Simagic	6.3% → 6.1%	7.4%Jun 2026	5.1%Feb 2026	5th
Thrustmaster	5.7% → 4.6%	5.7%Jan 2026	4.6%Aug 2026	6th
Next Level Racing	4.2% → 4.1%	5.1%Mar 2026	3.9%Nov 2025	7th
Simucube	4.2% → 2.7%	4.2%Oct 2025	2.7%Jul 2026	8th
Trak Racer	2.3% → 2.7%	4%Aug 2026	2.2%May 2026	9th
Sim-Lab	1.6% → 1.8%	1.8%Sep 2026	1%Dec 2025	10th
Heusinkveld	0.69% → 0.81%	0.88%Apr 2026	0.57%Dec 2025	11th
Asetek SimSports	0.39% → 0.23%	0.39%Oct 2025	0.23%Dec 2025	12th

Each finding as a sentence

Across the 12 months ending September 2026, Logitech’s share of searches among sim racing brands worldwide increased from 36% to 39.8%.
Across the 12 months ending September 2026, Fanatec’s share of searches among sim racing brands worldwide decreased from 25.8% to 20.2%.
Across the 12 months ending September 2026, Moza’s share of searches among sim racing brands worldwide increased from 6.5% to 10.9%.
Across the 12 months ending September 2026, Thrustmaster’s share of searches among sim racing brands worldwide decreased from 5.7% to 4.6%.
Across the 12 months ending September 2026, Simucube’s share of searches among sim racing brands worldwide decreased from 4.2% to 2.7%.
Across the 12 months ending September 2026, Logitech’s share of searches among sim racing brands worldwide peaked at 41% in July 2026 and was lowest at 35.1% in November 2025.
Across the 12 months ending September 2026, Fanatec’s share of searches among sim racing brands worldwide peaked at 29.1% in November 2025 and was lowest at 19.8% in July 2026.
Across the 12 months ending September 2026, Moza’s share of searches among sim racing brands worldwide peaked at 10.9% in September 2026 and was lowest at 6.4% in December 2025.
Across the 12 months ending September 2026, Playseat’s share of searches among sim racing brands worldwide peaked at 7.7% in December 2025 and was lowest at 4.9% in July 2026.
Across the 12 months ending September 2026, Simagic’s share of searches among sim racing brands worldwide peaked at 7.4% in June 2026 and was lowest at 5.1% in February 2026.
Across the 12 months ending September 2026, Thrustmaster’s share of searches among sim racing brands worldwide peaked at 5.7% in January 2026 and was lowest at 4.6% in August 2026.
Across the 12 months ending September 2026, Next Level Racing’s share of searches among sim racing brands worldwide peaked at 5.1% in March 2026 and was lowest at 3.9% in November 2025.
Across the 12 months ending September 2026, Simucube’s share of searches among sim racing brands worldwide peaked at 4.2% in October 2025 and was lowest at 2.7% in July 2026.
Across the 12 months ending September 2026, Trak Racer’s share of searches among sim racing brands worldwide peaked at 4% in August 2026 and was lowest at 2.2% in May 2026.
Across the 12 months ending September 2026, Playseat, Simagic, Next Level Racing, Trak Racer, Sim-Lab, Heusinkveld and Asetek SimSports held steady: their share of searches among sim racing brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for sim racing brands worldwide in September 2026?

8 changes

In September 2026, Playseat overtook Simagic and Next Level Racing to rank 4th among sim racing brands worldwide, with 6.1% of the searches.
In September 2026, Trak Racer lost share of searches among sim racing brands worldwide, from 4% to 2.7%.
In September 2026, Next Level Racing lost share of searches among sim racing brands worldwide, from 4.9% to 4.1%.
Moza’s share of searches among sim racing brands worldwide has gained ground for 3 months in a row, from 8.3% to 10.9% in September 2026.
In September 2026, Simucube rose from 9th to 8th among sim racing brands worldwide.
In September 2026, Thrustmaster rose from 7th to 6th among sim racing brands worldwide.
Estimated monthly branded searches for Asetek SimSports worldwide fell 58.2% over 12 measured months, from 5.5K to 2.3K in September 2026.
Estimated monthly branded searches for Fanatec worldwide fell 45.4% over 12 measured months, from 368K to 201K in September 2026.

How are branded searches counted for sim racing brands?

17 search terms

Each brand's share of searches among sim racing brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.