Brandwave

How popular isSimucube?

In September 2026, people searched for Simucube by name about 27,100 times worldwide, a 55.2% decrease from the previous year. These searches made up 2.7% of all global sim racing brand searches, placing Simucube eighth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about sim racing brands, Simucube appeared in one of the four answers and was the sixth most recommended of the 12.

Search and AI answers in September 2026

Simucube is the eighth most searched of 12 competitors and the sixth most recommended in AI answers.

  1. LogitechShare of searches 39.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. FanatecShare of searches 20.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. MozaShare of searches 10.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. PlayseatShare of searches 6.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. SimucubeShare of searches 2.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th

+7 more

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Top sim racing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Simucube was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Simucube is the sixth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moza1st
  2. Logitech2nd
  3. Fanatec3rd
  4. Simagic4th
  5. Thrustmaster5th
  6. Simucube6th
  7. Playseat–
  8. Next Level Racing–
  9. Trak Racer–
  10. Sim-Lab–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moza4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Logitech3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fanatec2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thrustmaster2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Simagic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Simucube1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Playseat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Next Level Racing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trak Racer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sim-Lab0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about sim racing brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which sim racing brands compete with Simucube?

Simucube against sim racing brands worldwide, by month

Share of searches by month for Logitech, Fanatec, Moza, Playseat, Simagic, Thrustmaster, Next Level Racing, Simucube, Trak Racer. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechFanatecMozaPlayseatSimagicThrustmasterNext Level RacingSimucubeTrak RacerSim-LabHeusinkveldAsetek SimSports
Oct 202536%25.8%6.5%6.3%6.3%5.7%4.2%4.2%2.3%1.6%0.69%0.39%
Nov 202535.1%29.1%7%5.8%5.8%5.2%3.9%3.2%2.6%1.2%0.64%0.36%
Dec 202537.9%25.8%6.4%7.7%5.2%5.6%4.2%2.8%2.3%1%0.57%0.23%
Jan 202636.4%26.2%8%6.4%5.3%5.7%4.3%2.9%2.4%1.3%0.86%0.28%
Feb 202637.1%25.2%7.7%6.2%5.1%5.6%5.1%2.8%2.8%1.5%0.83%0.27%
Mar 202635.3%25.4%7.8%6.3%6.3%5.7%5.1%2.8%2.8%1.5%0.84%0.3%
Apr 202637%26.7%8.2%5.4%5.4%4.9%4.4%2.9%2.4%1.6%0.88%0.28%
May 202638.8%24.7%8.8%5%6.1%5.6%4.1%2.7%2.2%1.2%0.66%0.27%
Jun 202636.5%24.7%8.3%5%7.4%5.6%4.1%2.7%3.3%1.5%0.66%0.26%
Jul 202641%19.8%9.1%4.9%7.3%5.4%4%2.7%3.3%1.5%0.8%0.29%
Aug 202639.3%20%10.8%4.9%6%4.6%4.9%2.7%4%1.8%0.8%0.26%
Sep 202639.8%20.2%10.9%6.1%6.1%4.6%4.1%2.7%2.7%1.8%0.81%0.23%

  1. 1.Logitech

    39.8%

    Held 1st. 396K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Fanatec

    20.2%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Moza

    10.9%

    Held 3rd. 109K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Playseat

    6.1%

    Moved from 6th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  5. 5.Simagic

    6.1%

    Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Thrustmaster

    4.6%

    Moved from 7th to 6th. 45.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Next Level Racing

    4.1%

    Moved from 5th to 7th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  8. 8.Simucube

    2.7%

    Moved from 9th to 8th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Trak Racer

    2.7%

    Moved from 8th to 9th. 27.1K estimated branded searches, -33.1% vs prior month. Share -1.3 points.

  10. 10.Sim-Lab

    1.8%

    Held 10th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Heusinkveld

    0.81%

    Held 11th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Asetek SimSports

    0.23%

    Held 12th. 2.3K estimated branded searches, -11.5% vs prior month. Share 0 points.

Logitech sells other things too, so only its searches that name this product count here, like “logitech g29”.

Compare popularity between Simucube and its closest rivals

Every comparison with Simucube

11 comparisons

How has branded search demand for Simucube changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Simucube worldwide fell from 60.5K to 27.1K.
  • Across the 12 months ending September 2026, Simucube’s share of searches among sim racing brands worldwide decreased from 4.2% to 2.7%.
  • Across the 12 months ending September 2026, Simucube’s share of searches among sim racing brands worldwide peaked at 4.2% in October 2025 and was lowest at 2.7% in July 2026.

How did search popularity change for sim racing brands worldwide in September 2026?

6 changes

  1. In September 2026, Playseat overtook Simagic and Next Level Racing to rank 4th among sim racing brands worldwide, with 6.1% of the searches.

  2. In September 2026, Trak Racer lost share of searches among sim racing brands worldwide, from 4% to 2.7%.

  3. In September 2026, Next Level Racing lost share of searches among sim racing brands worldwide, from 4.9% to 4.1%.

  4. Moza’s share of searches among sim racing brands worldwide has gained ground for 3 months in a row, from 8.3% to 10.9% in September 2026.

  5. In September 2026, Simucube rose from 9th to 8th among sim racing brands worldwide.

  6. In September 2026, Thrustmaster rose from 7th to 6th among sim racing brands worldwide.

How are Simucube’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Simucube’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • simucube

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How the Brand Demand Index is measured

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