Next Level Racing vs Simucube:Which is more popular?
In September 2026, Next Level Racing had more branded searches than Simucube among sim racing brands worldwide. Next Level Racing had about 40,500 branded searches, while Simucube had 27,100. Next Level Racing made up 4.1% of all sim racing brand searches we track, and Simucube accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about sim racing brands, Simucube appeared in one of the four answers and Next Level Racing in none.
Who do people search for more?
Next Level Racing, about 49% more searches than Simucube
Who does AI mention more?
Simucube, mentioned in 1 of 4 answers, Next Level Racing in 0
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Top sim racing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Simucube was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Next Level Racing did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Moza4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Logitech3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fanatec2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Thrustmaster2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Simagic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Simucube1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Playseat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Next Level Racing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trak Racer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sim-Lab0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sim racing brands
4 answers
Asked ChatGPT
“What's the best sim racing wheel for beginners?”
Asked ChatGPT
“Which sim racing brand should I buy from?”
Asked ChatGPT
“What's the best direct drive wheel for sim racing?”
Searched Google, AI Overview
“sim racing wheel”
Searched Google, AI Overview
“sim racing rig”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Next Level Racing or Simucube more popular in search?
This chart shows how often people search Google for Next Level Racing and Simucube by name. Each line represents a brand's share of searches for all 12 sim racing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Next Level Racing, Simucube. The figures are in the table below the chart.
View monthly share of searches table
| Month | Logitech | Fanatec | Moza | Playseat | Simagic | Thrustmaster | Next Level Racing | Simucube | Trak Racer | Sim-Lab | Heusinkveld | Asetek SimSports |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 25.8% | 6.5% | 6.3% | 6.3% | 5.7% | 4.2% | 4.2% | 2.3% | 1.6% | 0.69% | 0.39% |
| Nov 2025 | 35.1% | 29.1% | 7% | 5.8% | 5.8% | 5.2% | 3.9% | 3.2% | 2.6% | 1.2% | 0.64% | 0.36% |
| Dec 2025 | 37.9% | 25.8% | 6.4% | 7.7% | 5.2% | 5.6% | 4.2% | 2.8% | 2.3% | 1% | 0.57% | 0.23% |
| Jan 2026 | 36.4% | 26.2% | 8% | 6.4% | 5.3% | 5.7% | 4.3% | 2.9% | 2.4% | 1.3% | 0.86% | 0.28% |
| Feb 2026 | 37.1% | 25.2% | 7.7% | 6.2% | 5.1% | 5.6% | 5.1% | 2.8% | 2.8% | 1.5% | 0.83% | 0.27% |
| Mar 2026 | 35.3% | 25.4% | 7.8% | 6.3% | 6.3% | 5.7% | 5.1% | 2.8% | 2.8% | 1.5% | 0.84% | 0.3% |
| Apr 2026 | 37% | 26.7% | 8.2% | 5.4% | 5.4% | 4.9% | 4.4% | 2.9% | 2.4% | 1.6% | 0.88% | 0.28% |
| May 2026 | 38.8% | 24.7% | 8.8% | 5% | 6.1% | 5.6% | 4.1% | 2.7% | 2.2% | 1.2% | 0.66% | 0.27% |
| Jun 2026 | 36.5% | 24.7% | 8.3% | 5% | 7.4% | 5.6% | 4.1% | 2.7% | 3.3% | 1.5% | 0.66% | 0.26% |
| Jul 2026 | 41% | 19.8% | 9.1% | 4.9% | 7.3% | 5.4% | 4% | 2.7% | 3.3% | 1.5% | 0.8% | 0.29% |
| Aug 2026 | 39.3% | 20% | 10.8% | 4.9% | 6% | 4.6% | 4.9% | 2.7% | 4% | 1.8% | 0.8% | 0.26% |
| Sep 2026 | 39.8% | 20.2% | 10.9% | 6.1% | 6.1% | 4.6% | 4.1% | 2.7% | 2.7% | 1.8% | 0.81% | 0.23% |
How has the Next Level Racing and Simucube comparison changed over the last 12 months?
3 findings
- Next Level Racing was ahead of Simucube in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Next Level Racing’s share of searches among sim racing brands worldwide moved from 4.2% to 4.1%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, Simucube’s share of searches among sim racing brands worldwide moved from 4.2% to 2.7%, and its estimated monthly branded searches moved from 60.5K to 27.1K.
How did search popularity change for sim racing brands worldwide in September 2026?
3 changes
In September 2026, Playseat overtook Simagic and Next Level Racing to rank 4th among sim racing brands worldwide, with 6.1% of the searches.
In September 2026, Next Level Racing lost share of searches among sim racing brands worldwide, from 4.9% to 4.1%.
In September 2026, Simucube rose from 9th to 8th among sim racing brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Next Level Racing’s and Simucube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Next Level Racing
1 branded search term
- next level racing
Simucube
1 branded search term
- simucube
Other head-to-heads among sim racing brands
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