Brandwave

How popular isLogitech?

In September 2026, people searched for Logitech by name about 2.8 million times worldwide, a 16.5% decrease from the previous year. These searches made up 39.8% of all global sim racing brand searches, placing Logitech first out of 12 brands. When we asked both ChatGPT and Google AI Overviews about sim racing brands, Logitech appeared in three of the four answers and was the second most recommended of the 12.

Search and AI answers in September 2026

Logitech is the most searched of 12 competitors and the second most recommended in AI answers.

  1. LogitechShare of searches 39.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. FanatecShare of searches 20.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. MozaShare of searches 10.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. PlayseatShare of searches 6.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. SimagicShare of searches 6.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th

+7 more

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Top sim racing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Logitech was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Logitech is the second most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moza1st
  2. Logitech2nd
  3. Fanatec3rd
  4. Simagic4th
  5. Thrustmaster5th
  6. Simucube6th
  7. Playseat–
  8. Next Level Racing–
  9. Trak Racer–
  10. Sim-Lab–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moza4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Logitech3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fanatec2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thrustmaster2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Simagic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Simucube1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Playseat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Next Level Racing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trak Racer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sim-Lab0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about sim racing brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which sim racing brands compete with Logitech?

Logitech against sim racing brands worldwide, by month

Share of searches by month for Logitech, Fanatec, Moza, Playseat, Simagic, Thrustmaster, Next Level Racing, Simucube, Trak Racer. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechFanatecMozaPlayseatSimagicThrustmasterNext Level RacingSimucubeTrak RacerSim-LabHeusinkveldAsetek SimSports
Oct 202536%25.8%6.5%6.3%6.3%5.7%4.2%4.2%2.3%1.6%0.69%0.39%
Nov 202535.1%29.1%7%5.8%5.8%5.2%3.9%3.2%2.6%1.2%0.64%0.36%
Dec 202537.9%25.8%6.4%7.7%5.2%5.6%4.2%2.8%2.3%1%0.57%0.23%
Jan 202636.4%26.2%8%6.4%5.3%5.7%4.3%2.9%2.4%1.3%0.86%0.28%
Feb 202637.1%25.2%7.7%6.2%5.1%5.6%5.1%2.8%2.8%1.5%0.83%0.27%
Mar 202635.3%25.4%7.8%6.3%6.3%5.7%5.1%2.8%2.8%1.5%0.84%0.3%
Apr 202637%26.7%8.2%5.4%5.4%4.9%4.4%2.9%2.4%1.6%0.88%0.28%
May 202638.8%24.7%8.8%5%6.1%5.6%4.1%2.7%2.2%1.2%0.66%0.27%
Jun 202636.5%24.7%8.3%5%7.4%5.6%4.1%2.7%3.3%1.5%0.66%0.26%
Jul 202641%19.8%9.1%4.9%7.3%5.4%4%2.7%3.3%1.5%0.8%0.29%
Aug 202639.3%20%10.8%4.9%6%4.6%4.9%2.7%4%1.8%0.8%0.26%
Sep 202639.8%20.2%10.9%6.1%6.1%4.6%4.1%2.7%2.7%1.8%0.81%0.23%

  1. 1.Logitech

    39.8%

    Held 1st. 396K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Fanatec

    20.2%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Moza

    10.9%

    Held 3rd. 109K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Playseat

    6.1%

    Moved from 6th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  5. 5.Simagic

    6.1%

    Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Thrustmaster

    4.6%

    Moved from 7th to 6th. 45.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Next Level Racing

    4.1%

    Moved from 5th to 7th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  8. 8.Simucube

    2.7%

    Moved from 9th to 8th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Trak Racer

    2.7%

    Moved from 8th to 9th. 27.1K estimated branded searches, -33.1% vs prior month. Share -1.3 points.

  10. 10.Sim-Lab

    1.8%

    Held 10th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Heusinkveld

    0.81%

    Held 11th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Asetek SimSports

    0.23%

    Held 12th. 2.3K estimated branded searches, -11.5% vs prior month. Share 0 points.

Logitech sells other things too, so only its searches that name this product count here, like “logitech g29”.

Compare popularity between Logitech and its closest rivals

Every comparison with Logitech

81 comparisons

How has branded search demand for Logitech changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Logitech worldwide fell from 3.4M to 2.8M.
  • Across the 12 months ending September 2026, Logitech’s share of searches among sim racing brands worldwide increased from 36% to 39.8%.
  • Across the 12 months ending September 2026, Logitech’s share of searches among sim racing brands worldwide peaked at 41% in July 2026 and was lowest at 35.1% in November 2025.

How did search popularity change for sim racing brands worldwide in September 2026?

6 changes

  1. In September 2026, Playseat overtook Simagic and Next Level Racing to rank 4th among sim racing brands worldwide, with 6.1% of the searches.

  2. In September 2026, Trak Racer lost share of searches among sim racing brands worldwide, from 4% to 2.7%.

  3. In September 2026, Next Level Racing lost share of searches among sim racing brands worldwide, from 4.9% to 4.1%.

  4. Moza’s share of searches among sim racing brands worldwide has gained ground for 3 months in a row, from 8.3% to 10.9% in September 2026.

  5. In September 2026, Simucube rose from 9th to 8th among sim racing brands worldwide.

  6. In September 2026, Thrustmaster rose from 7th to 6th among sim racing brands worldwide.

How are Logitech’s branded searches counted?

47 search terms

Brandwave collects information about searches that people make online using Logitech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gaming mouse logitech
  • logitech
  • logitech bluetooth adapter
  • logitech bluetooth receiver
  • logitech bookshelf speakers
  • logitech brio
  • logitech com
  • logitech combo touch
  • logitech computer speakers
  • logitech conference room
  • logitech desktop speaker
  • logitech desktop speakers
  • logitech ergonomic keyboard
  • logitech ergonomic mouse
  • logitech flight yoke
  • logitech g
  • logitech g pro
  • logitech g pro wheel
  • logitech g29
  • logitech g923
  • logitech gaming
  • logitech gaming headset
  • logitech gaming mouse
  • logitech headset stand
  • logitech ipad case
  • logitech ipad keyboard case
  • logitech keyboard wrist rest
  • logitech mouse
  • logitech mouse pad
  • logitech mx ergo
  • logitech mx vertical
  • logitech rally
  • logitech rally bar
  • logitech streaming webcam
  • logitech tablet case
  • logitech trackball
  • logitech vertical mouse
  • logitech video conferencing hardware
  • logitech webcam
  • logitech webcam light

1–40 of 47

Do you work for Logitech? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Logitech compete?

Logitech is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Gaming peripheral brands6th of 63.6%Show ranking
Gaming headset brands6th of 70.46%Show ranking
Wireless headset brands5th of 90.96%Show ranking
Sim racing brands1st of 1239.8%Shown above
Gaming mouse brands1st of 760.7%Show ranking
Webcam brands2nd of 518.8%Show ranking
Computer mouse brands1st of 458.6%Show ranking
Meeting room systems3rd of 64.5%Show ranking
Headset stand brands5th of 90.13%Show ranking
Flight sim controller brands5th of 89.1%Show ranking
Video conferencing hardware2nd of 718%Show ranking
Webcam light brands6th of 60.08%Show ranking
Wireless keyboard brands2nd of 719.2%Show ranking
Stream controllers4th of 74.9%Show ranking
Ergonomic keyboard brands3rd of 67.1%Show ranking
Mouse pad brands3rd of 518.5%Show ranking
Vertical mouse brands1st of 586.8%Show ranking
Tablet case brands1st of 779.3%Show ranking
Bluetooth adapter brands4th of 67.3%Show ranking
Desktop speaker brands4th of 713.2%Show ranking
Trackball brands1st of 650.3%Show ranking
Wrist rest brands3rd of 615%Show ranking
Creator with pink hair and a pink jacket

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