Brandwave

How popular isLogitech?

In September 2026, people searched for Logitech by name about 2.8 million times worldwide, a 16.5% decrease from the previous year. These searches made up 50.3% of all global trackball brand searches, placing Logitech first out of six brands. When we asked both ChatGPT and Google AI Overviews about trackball brands, Logitech appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Logitech is the most searched of 6 competitors and the most recommended in AI answers.

  1. LogitechShare of searches 50.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PloopyShare of searches 24.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KensingtonShare of searches 20.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. ElecomShare of searches 2.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. NuleaShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+1 more

Logitech website (opens in a new tab)

Follow Logitech and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top trackball brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Logitech appeared in all five answers. Logitech is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Logitech1st
  2. Kensington2nd
  3. Elecom3rd
  4. Ploopy–
  5. Nulea–
  6. ProtoArc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kensington5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elecom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ploopy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nulea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ProtoArc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trackball brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which trackball brands compete with Logitech?

Logitech against trackball brands worldwide, by month

Share of searches by month for Logitech, Ploopy, Kensington, Elecom. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechPloopyKensingtonElecomNuleaProtoArc
Oct 202558.7%17.6%17.6%2.9%1.6%1.6%
Nov 202557.3%18.7%18.7%2.8%1.1%1.4%
Dec 202554.7%17.9%21.9%3.3%1.1%1.1%
Jan 202652.5%21%21%3.2%1.2%1%
Feb 202654.8%17.9%21.9%2.9%1.3%1.1%
Mar 202652.5%21%21%2.8%1.5%1.2%
Apr 202657.1%18.7%18.7%3%1.3%1.1%
May 202647.2%28.3%18.9%3.1%1.7%0.91%
Jun 202652.7%21.1%21.1%2.8%1.3%1%
Jul 202652.4%21%21%3.4%1%1.2%
Aug 202645.3%27.2%22.2%3%1.1%1.3%
Sep 202650.3%24.6%20.1%2.7%1.2%1.2%

  1. 1.Logitech

    50.3%

    Held 1st. 13.5K estimated branded searches, 0% vs prior month. Share +4.9 points.

  2. 2.Ploopy

    24.6%

    Held 2nd. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.6 points.

  3. 3.Kensington

    20.1%

    Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  4. 4.Elecom

    2.7%

    Held 4th. 720 estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.Nulea

    1.2%

    Moved from 6th to 5th. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.ProtoArc

    1.2%

    Moved from 5th to 6th. 320 estimated branded searches, -17.9% vs prior month. Share -0.1 points.

Logitech sells other things too, so only its searches that name this product count here, like “logitech mx ergo”.

Compare popularity between Logitech and its closest rivals

Every comparison with Logitech

81 comparisons

How has branded search demand for Logitech changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Logitech worldwide fell from 3.4M to 2.8M.
  • Across the 12 months ending September 2026, Logitech’s share of searches among trackball brands worldwide decreased from 58.7% to 50.3%.
  • Across the 12 months ending September 2026, Logitech’s share of searches among trackball brands worldwide peaked at 58.7% in October 2025 and was lowest at 45.3% in August 2026.

How did search popularity change for trackball brands worldwide in September 2026?

6 changes

  1. In September 2026, Logitech gained share of searches among trackball brands worldwide, from 45.3% to 50.3%.

  2. In September 2026, Ploopy lost share of searches among trackball brands worldwide, from 27.2% to 24.6%.

  3. In September 2026, Kensington lost share of searches among trackball brands worldwide, from 22.2% to 20.1%.

  4. In September 2026, Nulea rose from 6th to 5th among trackball brands worldwide.

  5. In September 2026, ProtoArc fell from 5th to 6th among trackball brands worldwide.

  6. Estimated monthly branded searches for Elecom worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are Logitech’s branded searches counted?

47 search terms

Brandwave collects information about searches that people make online using Logitech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gaming mouse logitech
  • logitech
  • logitech bluetooth adapter
  • logitech bluetooth receiver
  • logitech bookshelf speakers
  • logitech brio
  • logitech com
  • logitech combo touch
  • logitech computer speakers
  • logitech conference room
  • logitech desktop speaker
  • logitech desktop speakers
  • logitech ergonomic keyboard
  • logitech ergonomic mouse
  • logitech flight yoke
  • logitech g
  • logitech g pro
  • logitech g pro wheel
  • logitech g29
  • logitech g923
  • logitech gaming
  • logitech gaming headset
  • logitech gaming mouse
  • logitech headset stand
  • logitech ipad case
  • logitech ipad keyboard case
  • logitech keyboard wrist rest
  • logitech mouse
  • logitech mouse pad
  • logitech mx ergo
  • logitech mx vertical
  • logitech rally
  • logitech rally bar
  • logitech streaming webcam
  • logitech tablet case
  • logitech trackball
  • logitech vertical mouse
  • logitech video conferencing hardware
  • logitech webcam
  • logitech webcam light

1–40 of 47

Do you work for Logitech? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Logitech compete?

Logitech is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Gaming peripheral brands6th of 63.6%Show ranking
Gaming headset brands6th of 70.46%Show ranking
Wireless headset brands5th of 90.96%Show ranking
Sim racing brands1st of 1239.8%Show ranking
Gaming mouse brands1st of 760.7%Show ranking
Webcam brands2nd of 518.8%Show ranking
Computer mouse brands1st of 458.6%Show ranking
Meeting room systems3rd of 64.5%Show ranking
Headset stand brands5th of 90.13%Show ranking
Flight sim controller brands5th of 89.1%Show ranking
Video conferencing hardware2nd of 718%Show ranking
Webcam light brands6th of 60.08%Show ranking
Wireless keyboard brands2nd of 719.2%Show ranking
Stream controllers4th of 74.9%Show ranking
Ergonomic keyboard brands3rd of 67.1%Show ranking
Mouse pad brands3rd of 518.5%Show ranking
Vertical mouse brands1st of 586.8%Show ranking
Tablet case brands1st of 779.3%Show ranking
Bluetooth adapter brands4th of 67.3%Show ranking
Desktop speaker brands4th of 713.2%Show ranking
Trackball brands1st of 650.3%Shown above
Wrist rest brands3rd of 615%Show ranking
Creator with pink hair and a pink jacket

Is Logitech your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free