Brandwave

How popular isElecom?

In September 2026, people searched for Elecom by name about 720 times worldwide, an 18.2% decrease from the previous year. These searches made up 2.7% of all global trackball brand searches, placing Elecom fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about trackball brands, Elecom appeared in one of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Elecom is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. LogitechShare of searches 50.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PloopyShare of searches 24.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KensingtonShare of searches 20.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. ElecomShare of searches 2.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. NuleaShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top trackball brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Elecom was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Elecom is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Logitech1st
  2. Kensington2nd
  3. Elecom3rd
  4. Ploopy–
  5. Nulea–
  6. ProtoArc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kensington5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elecom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ploopy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nulea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ProtoArc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trackball brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which trackball brands compete with Elecom?

Elecom against trackball brands worldwide, by month

Share of searches by month for Logitech, Ploopy, Kensington, Elecom. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechPloopyKensingtonElecomNuleaProtoArc
Oct 202558.7%17.6%17.6%2.9%1.6%1.6%
Nov 202557.3%18.7%18.7%2.8%1.1%1.4%
Dec 202554.7%17.9%21.9%3.3%1.1%1.1%
Jan 202652.5%21%21%3.2%1.2%1%
Feb 202654.8%17.9%21.9%2.9%1.3%1.1%
Mar 202652.5%21%21%2.8%1.5%1.2%
Apr 202657.1%18.7%18.7%3%1.3%1.1%
May 202647.2%28.3%18.9%3.1%1.7%0.91%
Jun 202652.7%21.1%21.1%2.8%1.3%1%
Jul 202652.4%21%21%3.4%1%1.2%
Aug 202645.3%27.2%22.2%3%1.1%1.3%
Sep 202650.3%24.6%20.1%2.7%1.2%1.2%

  1. 1.Logitech

    50.3%

    Held 1st. 13.5K estimated branded searches, 0% vs prior month. Share +4.9 points.

  2. 2.Ploopy

    24.6%

    Held 2nd. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.6 points.

  3. 3.Kensington

    20.1%

    Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  4. 4.Elecom

    2.7%

    Held 4th. 720 estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.Nulea

    1.2%

    Moved from 6th to 5th. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.ProtoArc

    1.2%

    Moved from 5th to 6th. 320 estimated branded searches, -17.9% vs prior month. Share -0.1 points.

Logitech sells other things too, so only its searches that name this product count here, like “logitech mx ergo”.

Compare popularity between Elecom and its closest rivals

Every comparison with Elecom

5 comparisons

How has branded search demand for Elecom changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Elecom worldwide fell from 880 to 720.
  • Across the 12 months ending September 2026, Elecom’s share of searches among trackball brands worldwide held steady, from 2.9% to 2.7%.

How did search popularity change for trackball brands worldwide in September 2026?

6 changes

  1. In September 2026, Logitech gained share of searches among trackball brands worldwide, from 45.3% to 50.3%.

  2. In September 2026, Ploopy lost share of searches among trackball brands worldwide, from 27.2% to 24.6%.

  3. In September 2026, Kensington lost share of searches among trackball brands worldwide, from 22.2% to 20.1%.

  4. In September 2026, Nulea rose from 6th to 5th among trackball brands worldwide.

  5. In September 2026, ProtoArc fell from 5th to 6th among trackball brands worldwide.

  6. Estimated monthly branded searches for Elecom worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are Elecom’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Elecom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • elecom trackball

Do you work for Elecom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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