How popular isKensington?
In September 2026, people searched for Kensington by name about 52,600 times worldwide, about the same as the previous year. These searches made up 20.1% of all global trackball brand searches, placing Kensington third out of six brands. When we asked both ChatGPT and Google AI Overviews about trackball brands, Kensington appeared in all answers and was the second most recommended of the six.
Kensington is the third most searched of 6 competitors and the second most recommended in AI answers.
LogitechShare of searches 50.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
PloopyShare of searches 24.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KensingtonShare of searches 20.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
ElecomShare of searches 2.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
NuleaShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top trackball brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kensington appeared in all five answers. Kensington is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kensington5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Elecom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ploopy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nulea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ProtoArc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about trackball brands
5 answers
Asked ChatGPT
“What's the best trackball mouse?”
Asked ChatGPT
“Which trackball should I buy for wrist pain?”
Asked ChatGPT
“What's the best trackball for work?”
Searched Google, AI Overview
“trackball”
Searched Google, AI Overview
“trackball mouse”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Which trackball brands compete with Kensington?
Share of searches by month for Logitech, Ploopy, Kensington, Elecom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Logitech | Ploopy | Kensington | Elecom | Nulea | ProtoArc |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.7% | 17.6% | 17.6% | 2.9% | 1.6% | 1.6% |
| Nov 2025 | 57.3% | 18.7% | 18.7% | 2.8% | 1.1% | 1.4% |
| Dec 2025 | 54.7% | 17.9% | 21.9% | 3.3% | 1.1% | 1.1% |
| Jan 2026 | 52.5% | 21% | 21% | 3.2% | 1.2% | 1% |
| Feb 2026 | 54.8% | 17.9% | 21.9% | 2.9% | 1.3% | 1.1% |
| Mar 2026 | 52.5% | 21% | 21% | 2.8% | 1.5% | 1.2% |
| Apr 2026 | 57.1% | 18.7% | 18.7% | 3% | 1.3% | 1.1% |
| May 2026 | 47.2% | 28.3% | 18.9% | 3.1% | 1.7% | 0.91% |
| Jun 2026 | 52.7% | 21.1% | 21.1% | 2.8% | 1.3% | 1% |
| Jul 2026 | 52.4% | 21% | 21% | 3.4% | 1% | 1.2% |
| Aug 2026 | 45.3% | 27.2% | 22.2% | 3% | 1.1% | 1.3% |
| Sep 2026 | 50.3% | 24.6% | 20.1% | 2.7% | 1.2% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.3% | 13.5K | 0% | +4.9 points | |
| 2, held 2nd | 24.6% | 6.6K | -18.5% | -2.6 points | |
| 3, held 3rd | 20.1% | 5.4K | -18.2% | -2.1 points | |
| 4, held 4th | 2.7% | 720 | -18.2% | -0.3 points | |
| 5, moved from 6th to 5th | 1.2% | 320 | 0% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.2% | 320 | -17.9% | -0.1 pointsmoved from 5th to 6th |
1.
Logitech50.3%
Held 1st. 13.5K estimated branded searches, 0% vs prior month. Share +4.9 points.
2.
Ploopy24.6%
Held 2nd. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.6 points.
20.1%
Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -2.1 points.
4.
Elecom2.7%
Held 4th. 720 estimated branded searches, -18.2% vs prior month. Share -0.3 points.
5.
Nulea1.2%
Moved from 6th to 5th. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
ProtoArc1.2%
Moved from 5th to 6th. 320 estimated branded searches, -17.9% vs prior month. Share -0.1 points.
Logitech sells other things too, so only its searches that name this product count here, like “logitech mx ergo”.
Compare popularity between Kensington and its closest rivals
Every comparison with Kensington
24 comparisons
- Kensington vs Master Lock
- Kensington vs Kryptonite
- ABUS vs Kensington
- Kensington vs Ploopy
- Belkin vs Kensington
- CalDigit vs Kensington
- Kensington vs Plugable
- Kensington vs UGREEN
- Elecom vs Kensington
- Anker vs Kensington
- Evoluent vs Kensington
- Kensington vs Logitech
- Kensington vs VicTsing
- Kensington vs Nulea
- Kensington vs ProtoArc
- Corsair vs Kensington
- Glorious vs Kensington
- HyperX vs Kensington
- Kensington vs Keychron
- ComfiLife vs Kensington
- ErgoFoam vs Kensington
- Humanscale vs Kensington
- Kensington vs Mount-It
- Kensington vs StrongTek
How has branded search demand for Kensington changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kensington worldwide held steady, from 53.9K to 52.6K.
- Across the 12 months ending September 2026, Kensington’s share of searches among trackball brands worldwide increased from 17.6% to 20.1%.
- Across the 12 months ending September 2026, Kensington’s share of searches among trackball brands worldwide peaked at 22.2% in August 2026 and was lowest at 17.6% in October 2025.
- Across the 12 months ending September 2026, Kensington fell from 2nd to 3rd among trackball brands worldwide.
How did search popularity change for trackball brands worldwide in September 2026?
6 changes
In September 2026, Logitech gained share of searches among trackball brands worldwide, from 45.3% to 50.3%.
In September 2026, Ploopy lost share of searches among trackball brands worldwide, from 27.2% to 24.6%.
In September 2026, Kensington lost share of searches among trackball brands worldwide, from 22.2% to 20.1%.
In September 2026, Nulea rose from 6th to 5th among trackball brands worldwide.
In September 2026, ProtoArc fell from 5th to 6th among trackball brands worldwide.
Estimated monthly branded searches for Elecom worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are Kensington’s branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Kensington’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kensington cable lock
- kensington dock
- kensington docking station
- kensington ergonomic mouse
- kensington footrest
- kensington keyboard wrist rest
- kensington laptop lock
- kensington lock
- kensington mouse
- kensington tech
- kensington thunderbolt dock
- kensington trackball
- kensington usb c dock
- kensington vertical mouse
- kensington wrist rest
Do you work for Kensington? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kensington compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cable lock brands | 2nd of 4 | 31.4% | Show ranking |
| Vertical mouse brands | 5th of 5 | 0.63% | Show ranking |
| Docking station brands | 6th of 6 | 3.9% | Show ranking |
| Footrest brands | 6th of 6 | 0.39% | Show ranking |
| Trackball brands | 3rd of 6 | 20.1% | Shown above |
| Wrist rest brands | 6th of 6 | 4.9% | Show ranking |
Is Kensington your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.